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Wilma Peebles-Wilkins, "Managed Care Services: Policy, Programs, and Research"
English | 2000 | pages: 304 | ISBN: 019513429X | PDF | 20,9 mb
This book provides a broad analysis of the policy, programmatic, and research issues surrounding managed care services delivery systems that provide the majority of health and behavioral health care services in the United States. By including an interdisciplinary group of authors and addressing multiple fields of practice including health care, gerontology, child welfare, substance abuse, and mental health, the editors provide a broad overview of "macro" managed care issues.



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Management of Electronic Waste: Resource Recovery, Technology and Regulation by Anshu Priya
English | December 27, 2023 | ISBN: 1119894336 | 496 pages | MOBI | 11 Mb
MANAGEMENT OF ELECTRONIC WASTE

Holistic view of the current and future trends in electronic waste management, focusing on recycling, technologies, and regulations
Management of Electronic Waste delivers a complete overview of all aspects related to the toxicity characterization of electronic wastes, along with other important topics including resource recovery, recycling strategies, biotechnological advancements, and current perspectives on waste generation and management. The book presents hazards associated with conventional recycling methods and highlights environmentally compatible economic approaches for resource recovery, along with eco-friendly strategies for management of electronic wastes.
The high metallic content, heterogeneous and composite nature of e-wastes make them a rich secondary reservoir of metals. The book explores the valuable potential of e-waste and highlights the eco-friendly, sustainable technologies and recycling strategies for the profitable and effective conversion of waste to wealth.
Written by a highly qualified and internationally renowned author, Management of Electronic Waste covers sample topics such as:Rise of e-waste generation paired with rising economies and mounting demand for electrical and electronic devices, with a country-by-country breakdownStatus of e-waste management and recycling efforts around the world, along with key processes that drive e-waste recyclingMacroeconomic trends between global demand and supply for metal resources and the transition of linear to circular economyBioleaching, an economic and green approach for recovery of metals, from e-waste and other low grade metal repositoriesDifferent metallurgical approaches for extraction and recovery of resources from e-waste and their pros and consFilling a gap on the understudied biotechnological recycling techniques and methods for mitigating environmental pollution caused by electronic waste, Management of Electronic Waste serves as an excellent guide on the subject for electronic waste producers, consumers, recycling industries, policy and law makers, academicians, and researchers.


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Tony Watson, "Management Organization and Employment Strategy "
English | ISBN: 0415825059 | 2013 | 274 pages | PDF | 6 MB
The book brings together in a single volume material and issues normally treated separately, such as management studies, organisation theory, personnel management, industrial relations and motivation theory. Traditional topics such as the Hawthorne Experiments, Weber's ideal type of bureaucracy and Maslow's hierarchy of needs are put into perspective, along with ideas about organisational cultures, the labour process and the idea of corporate employment strategies.



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Fred Fallik, "Managing Organizational Change "
English | ISBN: 0415823269 | 2013 | 174 pages | PDF | 4 MB
The United States Internal Revenue Service introduced a multi-million dollar program to automate its operations in the early 1980s. This book describes a multidisciplinary study of the experiences of several thousand users in this program, based primarily on questionnaires, observation and interviews. The case study gives valuable guidance to managers and their consultants involved in planning introduction of new office technology, as well as providing more academic insights into aspects of human behaviour under changing working conditions.



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Ian H. Gordon, "Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value"
English | ISBN: 111809221X | 2013 | 327 pages | PDF | 6 MB
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP

"Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager."
- William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA
"A very comprehensive and practical book on managing relationships with existing customers in the age of social media! I particularly enjoyed reading chapters on teaching customers new behaviors, which were illustrated by excellent case studies."
Read more


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Manga for the Beginner: Everything you Need to Start Drawing Right Away! (Christopher Hart's Manga for the Beginner) by Christopher Hart
English | August 5, 2008 | ISBN: 0823030830 | 192 pages | PDF | 36 Mb
Got manga?

Christopher Hart's got manga, and he wants to share it with all his millions of readers-especially the beginners. With Manga for the Beginner, anyone who can hold a pencil can start drawing great manga characters right away. Using his signature step-by-step style, Hart shows how to draw the basic manga head and body, eyes, bodies, fashion, and more. Then he goes way beyond most beginner titles, exploring dynamic action poses, special effects, light and shading, perspective, popular manga types such as animals, anthros, and shoujo and shounen characters. By the end of this big book, the new artist is ready to draw dramatic story sequences full of movement and life.


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John Roff, "Marine Conservation Ecology "
English | ISBN: 1844078833 | 2011 | 476 pages | EPUB | 7 MB
This major textbook provides a broad coverage of the ecological foundations of marine conservation, including the rationale, importance and practicalities of various approaches to marine conservation and management. The scope of the book encompasses an understanding of the elements of marine biodiversity - from global to local levels - threats to marine biodiversity, and the structure and function of marine environments as related to conservation issues.

The authors describe the potential approaches, initiatives and various options for conservation, from the genetic to the species, community and ecosystem levels in marine environments. They explore methods for identifying the units of conservation, and the development of defensible frameworks for marine conservation. They describe planning of ecologically integrated conservation strategies, including decision-making on size, boundaries, numbers and connectivity of protected area networks. The book also addresses relationships between fisheries and biodiversity, novel methods for conservation planning in the coastal zone and the evaluation of conservation initiatives.
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Roger Kerin, "Marketing Ed 14"
English | ISBN: 1259924041 | 2018 | 784 pages | PDF | 178 MB
Marketing, 14th Edition is the most robust principles of marketing solution available, meeting the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. Their decades of combined experience in the higher education classroom continue to inform the authors' innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs, in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources atwww.kerinmarketing.commake Marketing, 14th Edition the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.

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Mastering Angular Test-Driven Development: Build high-quality Angular apps with step-by-step instructions and practical examples by Ezéchiel Amen AGBLA
English | October 4, 2024 | ISBN: 1805126083 | 246 pages | EPUB | 14 Mb
Unlock the full potential of Angular test-driven development (TDD) with Jasmine, Karma, Protractor, and Cypress for effective unit testing, end-to-end testing, and CI/CD

Key FeaturesImplement test-driven development practices in Angular using tools like Jasmine, Karma, and CypressUnderstand end-to-end testing through real-world scenarios and practical examplesDiscover best practices for incorporating TDD into continuous integration and deployment (CI/CD) processesPurchase of the print or Kindle book includes a free PDF eBookBook Description
Do you want to learn how to build robust, reliable, and impressive Angular applications? If yes, then Angular test-driven development is for you!
Mastering Angular Test-Driven Development is a comprehensive guide that provides you with essential resources to enhance your skills and deliver high-quality Angular applications. With a practical approach and real-world examples, the book extensively covers TDD concepts, techniques, and tools, going beyond unit testing to explore testing Angular pipes, forms, and reactive programming.
In this book, you'll learn how to validate and manipulate data using pipes, test Angular forms for input validation and user interactions, and handle asynchronous operations with reactive programming. Additionally, you'll discover end-to-end testing using Protractor, Cypress, and Playwright frameworks, gaining valuable insights into writing robust tests for web applications, navigation, element interaction, and behavior validation. You'll also understand how to integrate TDD with CI/CD, learning best practices for automating tests, deploying Angular applications, and achieving faster feedback loops.
By the end of this book, you'll be able to successfully implement TDD in your Angular projects with the help of practical examples, best practices, and clear explanations.
What you will learnExplore the fundamentals of TDD in AngularSet up your development environment with Jasmine and Karma for effective unit testingDiscover advanced techniques for mocking and stubbing dependencies to isolate and test code unitsTest Angular pipes, forms, and reactive programming for data validation and asynchronous operationsUnderstand end-to-end testing using Protractor, Cypress, and Playwright to validate application behaviorGet up to speed with best practices for automating tests and achieving faster feedback loopsWho this book is for
This book is for both experienced Angular developers and junior developers. Tech leads and architects who are responsible for code quality and scalability will also benefit from this book, as well as software development students looking to learn TDD concepts. Whether you're an experienced developer, a junior programmer, or a student, this book will equip you with the necessary knowledge to implement TDD in Angular projects.
Table of ContentsTaking Your First Steps with TDDUsing Jasmine and Karma to Test Angular ApplicationsWriting Effective Unit Tests for Angular Components, Services, and DirectivesMocking and Stubbing Dependencies in Angular TestsTesting Angular Pipes, Forms, and Reactive ProgrammingExploring End-to-End Testing with Protractor, Cypress, and PlaywrightUnderstanding Cypress and its Role in End-to-End Tests for Web ApplicationsWriting Effective End-to-End Component Tests with CypressUnderstanding Continuous Integration and Continuous Deployment (CI/CD)Best Practices and Patterns for Angular TDDRefactoring and Improving Angular Code through TDD


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Mastering Bash: A Step-by-Step Guide to working with Bash Programming and Shell Scripting
English | 2017 | ISBN: 9781784396879 | 497 Pages | PDF EPUB MOBI (True) | 16 MB
System administration is an everyday effort that involves a lot of tedious tasks, and devious pits. Knowing your environment is the key to unleashing the most powerful solution that will make your life easy as an administrator, and show you the path to new heights. Bash is your Swiss army knife to set up your working or home environment as you want, when you want.



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Mastering Debian 12.7: OpenDyslexic Edition: The Complete Guide to Installation, Configuration, and Advanced Features by Morgan Partridge
English | November 30, 2024 | ISBN: N/A | ASIN: B0DN1XCJKM | 685 pages | PDF | 5.74 Mb
"Mastering Debian 12.7: OpenDyslexic Edition" is your ultimate guide to everything Debian 12.7 has to offer. Whether you're a novice or an experienced user, this comprehensive book covers it all, from system requirements and pre-installation steps to advanced features and troubleshooting tips.

Learn how to install Debian 12.7 with OpenDyslexic ease, choosing the right media for your setup, and understand the differences between USB and DVD booting. Dive into detailed installation guides, including dealing with common idiosyncrasies like graphical glitches and package management issues.
This book also provides in-depth coverage of essential topics such as enabling repositories, updating the system, and configuring software sources. Get hands-on with various software solutions, from office suites and email clients to image, audio, and video editing tools.
Enhance your system security with detailed instructions on using UFW, GUFW, and ClamAV, and explore advanced privacy tools like Tor Browser and alternative DNS services. Additionally, "Mastering Debian 12.7: OpenDyslexic Edition" includes chapters on virtualization, gaming, and development environments, ensuring you have all the knowledge you need to make the most of your Debian 12.7 system.
Packed with practical examples, step-by-step instructions, and troubleshooting tips, this book is designed to help you maximize your Debian 12.7 OpenDyslexic experience.



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Mastering Modern App Development with C# 8 and .NET Core 3: Develop Cross-Platform Mobile Apps with Xamarin.Forms, Desktop Applications with WPF, and Web Applications with Razor Pages by Andrew M. Jones
English | September 9, 2024 | ISBN: N/A | ASIN: B0DGLY2RD1 | 168 pages | EPUB | 0.35 Mb
Craft Your Mobile, Web, and Desktop App Dreams: A Hands-On Guide to C# 8 & .NET Core 3

Do you crave breathing life into your app ideas? Forget clunky textbooks and theoretical lectures. "Craft Your Mobile, Web, and Desktop App Dreams" is your interactive coding companion, propelling you from beginner to full-stack developer.
Unleash the Power of C# 8 & .NET Core 3:
* Dynamic Duo: Master C# 8's sleek syntax and innovative features (pattern matching, null-reference checks, and more) alongside the robust .NET Core 3 framework. Build modern, high-performance applications that stand out.
* Hands-On Learning: Forget passive learning! Dive into real-world projects, from user interface design to API integration, solidifying your coding prowess with every line.
* Future-Proofed Skills: Gain mastery of C# 8's fundamentals and delve into .NET Core 3's powerful features (dependency injection, asynchronous programming) for building scalable, efficient, and responsive applications.
Cross-Platform Mastery:
* Go Beyond Boundaries: Explore options for building cross-platform apps (focusing on Xamarin.Forms in an optional chapter) to reach a wider audience and amplify your app's potential.
* Benefits Beyond Code: Sharpen your critical thinking, problem-solving, and logical reasoning - valuable assets in any career path. Enhance your communication skills by writing clean code and creating well-documented applications.
* Career-Boosting Skills: C# and .NET Core 3 are in high demand. Open doors to exciting job opportunities in the thriving app development industry.
Your Interactive Coding Adventure:
* Master C# 8 Fundamentals: Learn core concepts like variables, data types, control flow, and object-oriented programming - your foundation for building complex applications.
* Create Dynamic Web Apps: Leverage .NET Core 3's power to build dynamic web applications with ASP.NET Core (MVC or Razor Pages). Explore options for cross-platform mobile development (optional).
* Design Engaging Interfaces: Craft user interfaces that are both functional and visually captivating, delivering a seamless user experience.
* Work with Real-World Data: Integrate with databases and APIs to build feature-rich applications that interact with real-world data, adding value for your users.
* Level Up Your Skills (Optional): Explore advanced topics like unit testing, deployment strategies, and best practices for building secure and maintainable applications.



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Mastering Modern App Development with C# 10 and .NET 6: Build Cutting-Edge Applications, Websites, and Services with ASP.NET Core 6, Blazer, EF Core 6, and Visual Studio Code by Andrew M. Jones
English | September 10, 2024 | ISBN: N/A | ASIN: B0DGQFPPZV | 177 pages | EPUB | 0.35 Mb
Unlock Your App Development Potential with C# 10 & .NET 6!

Are you ready to take your app development skills to the next level?
"Mastering Modern App Development with C# 10 & .NET 6" is your comprehensive guide to building powerful, cross-platform applications that captivate users and drive business success.
Key Benefits of This Book:
* Master the Latest Technologies: Learn the essential skills of C# 10 and .NET 6, the modern frameworks that empower you to build cutting-edge applications.
* Build Engaging User Experiences: Design intuitive and visually appealing user interfaces that delight your users.
* Create Scalable Applications: Leverage the power of .NET 6 to build applications that can handle increasing user loads and demands.
* Explore Cross-Platform Development: Learn how to create applications that run seamlessly on multiple platforms, reaching a wider audience.
* Gain In-Demand Skills: C# and .NET 6 are highly sought-after skills in the app development industry, opening doors to exciting career opportunities.
What You'll Learn:
* C# 10 Fundamentals: Master the core concepts of C# 10 programming, including variables, data types, control flow, and object-oriented programming.
* .NET 6 Essentials: Explore the powerful features of .NET 6, such as dependency injection, asynchronous programming, and cloud-native development.
* User Interface Design: Learn how to create visually appealing and user-friendly interfaces that enhance the user experience.
* Data Management: Work with databases and APIs to integrate your applications with real-world data.
* Cross-Platform Development (Optional): Explore options for building cross-platform applications using Xamarin.Forms, expanding your reach to a wider audience.
Why Choose This Book:
* Hands-On Learning: Dive into practical exercises and projects to solidify your understanding and apply your skills to real-world scenarios.
* Expert Guidance: Benefit from the expertise of experienced developers who share their insights and best practices.
* Comprehensive Coverage: Explore a wide range of topics, from the fundamentals of C# and .NET 6 to advanced techniques for building complex applications.
* Future-Proof Your Skills: Learn the latest technologies and trends in app development to stay ahead of the curve.



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booksz

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Mastering Salesforce Experience Cloud: Strategies for creating powerful customer interactions by Lillie Beiting, Rachel Rogers
English | October 4, 2024 | ISBN: 1835466346 | 328 pages | EPUB | 15 Mb
Your guide to unlocking business potential and technical mastery with essential to advanced strategies for launching and maintaining top-tier Experience Cloud sites effortlessly

Key FeaturesEmpower your team and your organization to lead and maintain an Experience Cloud transformationMaster out-of-the-box Experience Cloud features, custom development options, and development best practicesCurate a consumer-friendly Experience Cloud site that maximizes value for your company, while keeping maintenance costs lowPurchase of the print or Kindle book includes a free PDF eBookBook Description
Empowering your target audience to interact effortlessly with you and your product offerings is a critical aspect of business in the modern era. Users expect easy, professional digital experiences when engaging with organizations. However, creating engagement applications from scratch is challenging, and connecting user behavior with your organization's data is even more complex.
Enter Salesforce Experience Cloud sites, website portals built on the Salesforce data model that seamlessly connects your user data to your user experience. Mastering Salesforce Experience Cloud focuses on the human-centric nature of this product, beginning with a comprehensive guide on designing for your organization's desired users and ensuring success for both internal teams and end users. After exploring the real-world applications of Experience Cloud and reviewing license models, this book provides a beginning-to-end guide to mastering the technical backend of this product, covering both out-of-the-box settings and customization techniques.
By the end of this book, you'll have gained a deep understanding of the Experience Cloud data model and customization options to create engaging, user-centric digital experiences that deliver value to your organization and stakeholders.
What you will learnDefine your audience and identify your overall strategy for an Experience Cloud siteUnderstand the technical and operational strategy needed to support your siteWork with the Experience Cloud data model and standard template featuresDetermine when to use Visualforce, Aura, LWC, or LWR while exploring custom development optionsGet to grips with the how Salesforce Flow and Triggers workLeverage marketing automation, knowledge base, and communication in the siteFind out about site launch tactics, user creation, site moderation, and ongoing reportingWho this book is for
If you want to understand the intricacies of Salesforce Experience Cloud, transform your client experience, enhance your enterprise architecture, and create a scalable, world class-customer web experience that smoothly integrates with an existing Salesforce instance, this book is for you. Business leaders, IT leaders, Salesforce developers, Salesforce admins, and web teams tasked with delivering and maintaining an excellent, integrated Experience Cloud portal will benefit from this book. Ideal for readers with Salesforce experience in any cloud or a basic grasp of Service Cloud features.
Table of ContentsDefining Your Digital Experience StrategyTranslating Your Audience and Interactions into Meaningful Technology FeaturesTechnology Component Identification - Which Parts of Experience Cloud Do I Need?Curating Data ModelsUnderstanding Experience Cloud TemplatesWhen to Use Aura Components, Lightning Web Components and Lightning Runtime ComponentsLeveraging Screen Flows versus ApexUnderstanding Inputs - Emails, Chats, and Text Messages(N.B. Please use the Read Sample option to see further chapters)


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Mastering the Exponential Moving Average (EMA) Golden Cross Strategies for Day Trading, Swing Trading, and Long-Term Investing. by Aaron Lee Johnson
English | October 23, 2024 | ISBN: N/A | ASIN: B0DKTHKXT6 | 130 pages | EPUB | 1.08 Mb
"Mastering the Exponential Moving Average (EMA) Golden Cross Strategies for Day Trading, Swing Trading, and Long-Term Investing" is your comprehensive guide to leveraging one of the most effective technical analysis tools in the financial markets. Whether you are a novice trader or a seasoned investor, this book equips you with the knowledge and practical insights to apply theGolden Cross strategywith confidence across multiple timeframes.

The Golden Cross-a bullish signal that occurs when a short-term EMA crosses above a longer-term EMA-can unlock powerful trends if used correctly. However, mastering it requires more than just recognizing the signal. In this book, you'll learn how to fine-tune your EMA settings, confirm signals with complementary indicators, and adapt your strategy to ever-changing market conditions.
What You'll Learn Inside:
* Day Trading, Swing Trading, and Long-Term Investing Applications: Discover how to adjust EMA settings and strategies to match your preferred trading style.
* Setting Optimal Profit Targets and Stop-Loss Levels: Implement risk management strategies tailored to each timeframe for maximum protection and profitability.
* Adapting to Bull, Bear, and Sideways Markets: Learn how to modify your strategy to align with various market conditions and avoid common pitfalls.
* Combining EMAs with RSI, MACD, and Bollinger Bands: Use complementary tools to enhance signal accuracy and reduce false entries.
* Emotional Discipline and Daily Routines for Traders: Build habits and routines that promote consistent performance and manage emotional challenges like fear, greed, and FOMO.
* Backtesting and Continuous Improvement: Refine your strategy using performance reviews and backtesting techniques to stay ahead in the markets.
This book is more than just a technical guide-it's a complete roadmap for sustainable success. With real-world examples, actionable advice, and detailed step-by-step instructions, "Mastering the EMA Golden Cross Strategies" gives you the tools to stay disciplined, manage risk, and capture trends effectively. Whether you aim to trade actively or build wealth over the long term, this book helps you align with the markets and grow your trading edge.



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Fikper
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booksz

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Mastering Volume Profile Analysis Strategies for Day Trading, Swing Trading, and Long-Term Investing by Aaron Lee Johnson
English | October 19, 2024 | ISBN: N/A | ASIN: B0DKD7J365 | 143 pages | EPUB | 1.22 Mb
Unlock the power of Volume Profile analysisand transform your trading strategies across day trading, swing trading, and long-term investing. This comprehensive guide dives deep into market behavior, showing you how to identify key price levels, liquidity zones, and institutional activity to make more informed decisions. Whether you are an active trader or a long-term investor, understanding where the market's volume is concentrated will give you the edge needed to time entries and exits with precision.

Inside this book, you'll learn how to:
* Decode Volume Profile concepts-from the Point of Control (POC) to High Volume Nodes (HVNs) and Low Volume Nodes (LVNs).
* Identify support, resistance, and breakout levels with confidence across various timeframes.
* Develop day trading strategies that capitalize on real-time volume shifts.
* Use swing trading techniques to profit from Value Area transitions and trend continuations.
* Build long-term investment portfolios aligned with key volume-based levels.
* Automate trading systems using Volume Profile insights for consistent execution and risk management.
* Manage risk effectively with dynamic position sizing, stop-loss placements, and scaling techniques.
This book also covers the integration of Volume Profile analysis with order flow data, multi-asset strategies, and advanced risk management frameworks. Through practical examples and real-world case studies, you'll discover how professional traders use these tools to maintain profitability in bull, bear, and sideways markets.
Whether you are a beginner looking to master the fundamentals or an experienced trader refining your strategies, Mastering Volume Profile Analysis will give you the knowledge and techniques to stay ahead of the competition and achieve sustainable success in today's complex financial markets.



Код:
Rapidgator
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booksz

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Geneive Abdo, "Mecca and Main Street: Muslim Life in America after 9/11"
English | 2006 | pages: 225 | ISBN: 019531171X, 0195332377 | PDF | 1,4 mb
Islam is America's fastest growing religion, with more than six million Muslims in the United States, all living in the shadow of 9/11. Who are our Muslim neighbors? What are their beliefs and desires? How are they coping with life under the War on Terror?

In Mecca and Main Street, noted author and journalist Geneive Abdo offers illuminating answers to these questions. Gaining unprecedented access to Muslim communities in America, she traveled across the country, visiting schools, mosques, Islamic centers, radio stations, and homes. She reveals a community tired of being judged by Americans' perceptions of Muslims overseas and eager to tell their own stories. Abdo brings these stories vividly to life, allowing us to hear their own voices and inviting us to understand their hopes and their fears.
The younger generation of Muslims in particular is charting a different way of life. They are following new imams and placing their Muslim identity before their American one. And unlike their parents, they do not define themselves by their ethnic background, as Pakistani, Palestinian, or Yemeni. Instead they see themselves as belonging to a universal faith. Through their new organizations and websites, they exchange ideas about how to create a more Islamic lifestyle.
Inspiring, insightful, tough-minded, and even-handed, this book will appeal to those curious (or fearful) about the Muslim presence in America. It will also be warmly welcomed by the Muslim community that it depicts.


Код:
Rapidgator
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TakeFile
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[b]Fileaxa[/b]
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Fikper
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Robert Klein, Susan Tyler Eastman, "Media Promotion & Marketing for Broadcasting, Cable & the Internet"
English | 2006 | pages: 351 | ISBN: 0240807626 | PDF | 4,8 mb
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.

The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.


Код:
Rapidgator
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Fikper
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Medicare For Dummies by Patricia Barry
English | September 24, 2024 | ISBN: 1394267967 | 432 pages | MOBI | 1.95 Mb
Cracking the Medicare code

Medicare For Dummies is your ultimate cheat sheet to demystifying Medicare. This newly updated guide covers the latest changes in benefits, including expanded coverage for mental health and chronic pain. In simple language and clear step-by-step instructions, this bestseller walks you through the enrollment process and helps you avoid costly mistakes along the way. You'll learn how to reduce your out-of-pocket expenses, and you'll get trusted guidance on finding the perfect policy for you and your family. Find answers to all your Medicare questions―even those you wouldn't think to ask―so you can develop a solid game plan to get the most out of Medicare.Learn the basics of Medicare and determine the best plan option for youReference the latest prices, coverages, and other must-know informationGet tips for minimizing your out-of-pocket expenses, whatever your health situationFind clear and thorough guidance for navigating Medicare at any ageIf you're currently enrolled in Medicare and want to maximize their benefits, or if you#re thinking about enrolling soon, Medicare For Dummies will help you better understand the often confusing process. This book is full of examples, ideas, and useful takeaways that empower you to take control of your healthcare―and your health.


Код:
Rapidgator
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Fikper
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Meet the Neighbors: Animal Minds and Life in a More-than-Human World by Brandon Keim
English | July 16, 2024 | ISBN: 1324007087 | 368 pages | PDF | 6.58 Mb
A BookPage Best Book of 2024

What does the science of animal intelligence mean for how we understand and live with the wild creatures around us?
Honeybees deliberate democratically. Rats reflect on the past. Snakes have friends. In recent decades, our understanding of animal cognition has exploded, making it indisputably clear that the cities and landscapes around us are filled with thinking, feeling individuals besides ourselves. But the way we relate to wild animals has yet to catch up. In Meet the Neighbors, acclaimed science journalist Brandon Keim asks: what would it mean to take the minds of other animals seriously?
In this wide-ranging, wonder-filled exploration of animals' inner lives, Keim takes us into courtrooms and wildlife hospitals, under backyard decks and into deserts, to meet anew the wild creatures who populate our communities and the philosophers, rogue pest controllers, ecologists, wildlife doctors, and others who are reimagining our relationships to them. If bats trade favors and groups of swans vote to take off by honking, should we then see them as fellow persons―even members of society? When we come to understand the depths of their pleasures and pains, the richness of their family lives and their histories, what do we owe so-called pests and predators, or animals who are sick or injured? Can thinking of nonhumans as our neighbors help chart a course to a kinder, gentler planet? As Keim suggests, the answers to these questions are central to how we understand not only the rest of the living world, but ourselves.
A beguiling invitation to discover an expanded sense of community and kinship beyond our own species, Meet the Neighbors opens our eyes to the world of vibrant intelligence just outside our doors. 14 illustrations


Код:
Rapidgator
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Fikper
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