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[booksz]

Marketing Theory: Evolution and Evaluation
English | 2025 | ISBN: 1394310544 | 546 Pages | EPUB | 1 MB
Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology.

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Markov Chains with Asymptotically Zero Drift: Lamperti's Problem
English | 2025 | ISBN: 1009554220 | 429 Pages | PDF | 2.4 MB
This text examines Markov chains whose drift tends to zero at infinity, a topic sometimes labelled as 'Lamperti's problem'. It can be considered a subcategory of random walks, which are helpful in studying stochastic models like branching processes and queueing systems. Drawing on Doob's h-transform and other tools, the authors present novel results and techniques, including a change-of-measure technique for near-critical Markov chains. The final chapter presents a range of applications where these special types of Markov chains occur naturally, featuring a new risk process with surplus-dependent premium rate. This will be a valuable resource for researchers and graduate students working in probability theory and stochastic processes.

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Markteinsteig in Saudi-Arabien: Investment Guide Emerging Markets
Deutsch | 2025 | ISBN: 3658478071 | 69 Pages | PDF (True) | 0.7 MB
Das Königreich Saudi-Arabien ist die größte Volkswirtschaft der Golfregion. Dieses essential führt den Leser durch praxisrelevante Rahmenbedingungen des Investitions-, Gesellschafts-, Steuer- und Arbeitsrechts, die für Investitionen in Saudi-Arabien aktuell gelten. Der Kurzleitfaden erläutert zudem den seit 2016 mit der Vision 2030 eingeleiteten wirtschaftlichen Transformationsprozess des Landes, aus dem zahlreiche Geschäftsmöglichkeiten erwachsen. Die Autoren sind erfahrene Rechtsanwälte mit eigener Kanzlei in den VAE und Saudi-Arabien.

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Lindsay C. Watson, "Martial "
English | ISBN: 178076636X | 2015 | 192 pages | PDF | 2 MB
Marcus Valerius Martialis, or Martial (born between 38 and 41 CE, died between 102 and 104 CE) is celebrated for his droll, frequently salacious, portrayal of Roman high and low society during the first century rule of the emperors Domitian, Nerva and Trajan. Considered the 'inventor' of the modern epigram, Martial was a native of Hispania, who came to Rome in the hope of securing both patronage and advancement. From the bath-houses, taverns and gymnasia to the sculleries and slave-markets of the capital, Martial in his famous Epigrams sheds merciless light on the hypocrisies and sexual mores or rich and poor alike. Lindsay C and Patricia Watson provide an attractive overview - for students of classics and ancient history, as well as comparative literature - of the chief themes of his sardonic writings. They show that Martial is of continuing and special interest because of his rediscovery in the Renaissance, when writers viewed him as an incisive commentator on failings similar to those of their own day. The later reception of "Martial", by Juvenal and others, forms a major part of this informative survey.

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Meir Hatina, "Martyrdom and Sacrifice in Islam: Theological, Political and Social Contexts "
English | ISBN: 1784535087 | 2016 | 384 pages | PDF | 32 MB
Over the years, the belief system around self sacrifice has become key to understanding the Middle East and its political relationships with the West although much of the literature and conversation has been restricted to modern concepts of jihadism. The recent spate of scholarship relating to suicide bombers and jihadists studies these concepts without a broader understanding of the principle of martyrdom. This book expands on the chronology of self-sacrifice within Islam and contextualises the use of suicide bombings using details of the rise of martyrdom in places such as Iraq, Lebanon, Chechnya and Pakistan. It historicises the background in which 'jihad' has been glorified while also exploring contemporary methods of recruitment, like the use of the internet. The authors pay close attention to the different sects and factions of Islam and the differing interpretations of jihad that accompany these ideologies. In the current political climate, a book that explores martyrdom within the framework of historical perspectives, geographical regions and the influence of outside cultures is essential.

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Miles Booy, "Marvel's Mutants: The X-Men Comics of Chris Claremont"
English | ISBN: 1788311523 | 2018 | 224 pages | PDF | 6 MB
In 1975, Marvel Comics revived the X-Men, a failed title which hadn't used new material for half a decade. It was a marginal project in an industry then in crisis. Five years later, it was the bestseller in a revived comics market. Unusually in the comics world, one man, Chris Claremont wrote the comic over seventeen years, from 1975 to 1991, developing new characters such as Wolverine and Storm, and taking themes from Freudian psychology, Christian temptation narratives, Existentialist philosophy and the language of sub-cultural identity.

Marvel's Mutants is the first book to be devoted to the aesthetics of these comics that laid the foundation for the worldwide X-Men franchise we know today. Miles Booy explores Claremont's recurrent themes, the evolution of his reputation as an auteur within a collaborative medium, the superhero genre and the input of the artists with whom Claremont worked. Also covered are the successful spin-off projects, which Claremont wrote: solo Wolverine mini-series and whole new teams of mutant superheroes.
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Maschinenelemente kompakt: Auswahl, Gestaltung und Dimensionierung in Theorie und Praxis
Deutsch | 2025 | ISBN: 3662704781 | 278 Pages | PDF (True) | 6 MB
Dieses Buch erläutert kurz und verständlich die wichtigsten Maschinenelemente und deren Dimensionierung. Bauteile, die in der Praxis wichtig sind, werden anhand von Auswahlkriterien und Berechnungen vorgestellt. Dabei werden außer EN und ISO auch US-Normen ANSI berücksichtigt. Außerdem werden Maschinenelemente für Fluide berücksichtigt und es gibt Verweise auf die entstehenden Kosten.

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[booksz]

Master Adobe Illustrator 2025:
A Guide for Seniors & Beginners to Learn Advanced Techniques for Creating Stunning Digital Art
English | 2025 | ASIN : B0F5CZC794 | 186 Pages | EPUB | 2 MB

Are you intimidated by Adobe Illustrator's powerful interface? Looking to transform your creative vision into professional digital artwork? Whether you're a senior exploring digital art for the first time or a beginner eager to master vector design, this accessible guide was crafted specifically for you.

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Master Adobe Photoshop Elements 2025 :
Step by Step Quick Tutorials to Professional Image Editing and Organization
English | 2025 | ASIN : B0F5C5L3V6 | 114 Pages | EPUB | 2.3 MB

Are you ready to elevate your digital photography skills without spending months learning complicated software? This comprehensive guide to Adobe Photoshop Elements 2025 is your perfect companion whether you're just starting out or looking to refine your editing techniques.

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Mastering Design Patterns for Layered Testing
English | 2025 | ASIN : B0F5MT36M8 | 372 Pages | EPUB | 10 MB
In today's fast-paced software development landscape, ensuring application quality requires a strategic approach to test automation. Mastering Design Patterns for Layered Testing empowers you with the knowledge and tools to design, implement, and optimize automation across UI, API, and backend layers using Python's powerful ecosystem.

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Mastering Efficient Software Design Practices
English | 2025 | ISBN: 9348107887 | 438 Pages | EPUB (True) | 4 MB
In today's fast-paced digital era, efficient software design is the key to building secure, scalable, and high-performing applications. Mastering Efficient Software Design Practices serves as a comprehensive guide for developers, engineers, and architects seeking to enhance their technical expertise and streamline software development workflows.

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Mastering Machine Learning: From Basics to Advanced
English | 2025 | ISBN: 9819799139 | 387 Pages | PDF EPUB (True) | 54 MB
This book covers all aspects of machine learning (ML) from concepts and math to ML programming. ML concepts and the math associated with ML are written from an application perspective, rather than from a theoretical perspective. The book presents concepts and algorithms precisely as they are used in real-world applications, ensuring a seamless and practical understanding with no gap between theory and practice.

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Brett Powell, "Mastering Microsoft Power BI: Expert techniques for effective data analytics and business intelligence"
English | ISBN: 1788297237 | 2018 | 638 pages | AZW | 28 MB
Microsoft Power BI, Visual Analytics, Data Visualization, Dashboarding, Data collection, Data modeling, Reporting, Power BI Desktop

Key Features:
Master all the dashboarding and reporting features of Microsoft Power BI
Combine data from multiple sources, create stunning visualizations and publish your reports across multiple platforms
A comprehensive guide with real-world use cases and examples demonstrating how you can get the best out of Microsoft Power BI
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Kristy Howells, "Mastering Primary Physical Education "
English | ISBN: 1474296882 | 2017 | 224 pages | PDF | 19 MB
Mastering Primary Physical Education introduces the primary physical education curriculum and helps trainees and teachers learn how to plan and teach inspiring lessons that make physical education irresistible.

Topics covered include:
· Current developments in physical education
· Physical education as an irresistible activity
· Physical education as a practical activity
· Skills to develop in physical education
· Promoting curiosity
· Assessing children in physical education
· Practical issues
This guide includes examples of children's work, case studies, readings to reflect upon and reflective questions that all help to exemplify what is considered to be best and most innovative practice. The book draws on the experience of four leading professionals in primary physical education, Kristy Howells, Alison Carney, Neil Castle and Rich Little, to provide the essential guide to teaching physical education for all trainee primary teachers.
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Mastering Python: A Comprehensive Approach for Beginners and Beyond
English | 2025 | ASIN : B0F5NKKM5K | 250 Pages | PDF EPUB | 39 MB
Mastering Python is a comprehensive guide that takes you on a practical journey from the fundamentals of Python programming to advanced techniques across various domains. This book is carefully crafted for both beginners and aspiring developers who want to build real-world skills and apply Python in modern technological fields.

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Mastering the Patch Clamp Technique: A Practical Guide
English | 2025 | ISBN: 3662707446 | 272 Pages | PDF EPUB (True) | 34 MB
The patch clamp technique is one of the most important electrophysiological methods in use today. Its application in basic biomedical research has provided significant insights into the function and properties of ion channels, making it equally indispensable in applied pharmacological research. This book is the English edition of the popular German introduction to the patch clamp technique. This introductory book serves as a practical guide for teachers and students, offering clear and practical instructions on patch clamp recordings. The authors provide essential information to establish and successfully apply this method in the laboratory. The book covers the basics of measurements, the detailed setup of a patch clamp rig and how to carry out typical recordings. It also includes concrete tips and tricks to help with troubleshooting, making it an indispensable resource. The book not only highlights the enormous potential of the method for the study of ion channels and cell signaling, but also provides an introduction to the major developments and variations of the technique.

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Matching Automata: A Degenerated Design
English | 2025 | ISBN: 3031856031 | 362 Pages | PDF EPUB (True) | 16 MB
What does the future of AI hold-a supportive partner or a rival with its own illusion of self? This book explores this critical question by introducing degenerated design, a groundbreaking framework for creating resilient, adaptive systems inspired by natural processes like immunity and collective intelligence. Rejecting traditional optimization-focused AI paradigms, this approach embraces imperfection and diversity as essential for building intelligent systems that thrive in dynamic environments. Spanning industries such as robotics, automotive, biotechnology, quantum computing, and space exploration, the book also ventures into the cognitive dimensions of AI. Inspired by human sensory systems, it proposes a two-sided model, possibly extendable to that of consciousness, exploring the interplay between passive automata and active intentional agents. It delves into the origins and illusions of self-consciousness, examining its survival merits and dangers in both biological and artificial contexts. A must-read for system designers, CEOs, and AI researchers, this book also challenges academics and students to rethink the future of generative AI and antiAI systems. This book is both a technical blueprint and a philosophical exploration of AI's potential to liberate or confront humanity. The future of human AI coexistence starts here.

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Estelle Barrett, "Material Inventions: Applying Creative Arts Research "
English | ISBN: 1780769865 | 2014 | 320 pages | PDF | 23 MB
The measurement of the significance and 'impact' of research is absolutely paramount in today's academic world - as evidenced by the recent introductions of research assessment exercises in the UK, Australia, Hong Kong and New Zealand. Material Inventions: Applying Creative Arts Research offers new and original ways of conceptualizing impact and innovation in creative arts research. This important book demonstrates how artistic research is capable of solving real-life problems and presenting transforming accounts of the world. What are the inventions and innovations of artistic research? What are the interdisciplinary applications of practice-led research methodologies and outcomes? In what ways can the methods and outcomes of artistic research benefit the broader community and creative and other industries? How can the impact of creative practice as research be demonstrated and more clearly articulated?

By articulating the inventions, innovations, application and broader uptake of artistic research in and beyond the field of art, expert contributors advance the claim that artistic research constitutes a new paradigm or 'successor science' that impacts on interdisciplinary research and in diverse community and industry settings. In often surprising and unpredictable ways, the inventions and innovations of artistic researchers are being taken up beyond the creative arts in areas such as fire fighting, computer interfacing and design, public relations, medical science, caring for the aged, local history making, museology, biofeedback technologies and a range of therapeutic settings. This is a timely follow-up to Practice as Research: Approaches to Creative Arts Enquiry and will be indispensible to researchers, institutions and research assessment bodies.
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Math for Business and Economics: Compendium of Essential Formulas
English | 2025 | ISBN: 3662711702 | 671 Pages | PDF (True) | 16 MB
This 4th edition revised and extended compendium contains and explains essential mathematical formulas within an economic context. Newly added content introduces non-linear optimization, focusing on maximizing or minimizing real problems using at least one non-linear function and continuous variables. It explains how non-linear programs may include various constraints, are influenced by the properties of the objective functions and the admissible domain, and are characterized by iterative solution processes that ideally converge to feasible, locally optimized solutions.

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Mathematical Entity Linking Methods and Applications
English | 2025 | ISBN: 3658464739 | 374 Pages | PDF EPUB (True) | 30 MB
This research book explores the adaptation of traditional Entity Linking techniques to Mathematical Entity Linking (MathEL) for STEM disciplines, addressing the limitations of current Information Retrieval methods in handling mathematical expressions. By developing and evaluating novel MathEL approaches using AI, Machine Learning, and the Wikidata Knowledge Graph, significant progress is achieved in areas such as Formula Concept recognition, semantic formula search, mathematical question answering, physics exam question generation, and STEM document classification. The study also introduces a suite of open-source Wikimedia MathEL tools, including AnnoMathTeX, MathQA, and PhysWikiQuiz, designed to advance Mathematical Information Retrieval and support innovative applications in academic and educational contexts.

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