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PR Smith, "Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies Ed 8"
English | ISBN: 1398611719 | 2024 | 760 pages | PDF | 152 MB
This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets.

The eighth edition of Marketing Communications continues to be a core resource covering all aspects of marketing communications from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, Ad campaigns, PR campaigns, big data, marketing automation, AI, Virtual Reality and more with this comprehensive textbook.
Learn through current, real-world examples from global companies such as Tesla and TikTok and explore what it takes to build a truly integrated, successful marketing communications plan. Incorporating branding, customer journeys, customer insights and more,
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Mars: Explore the Mysteries of the Red Planet (Space Explorers) by DK, Shauna Edson, Giles Sparrow
English | September 24th, 2024 | ISBN: 0744099242 | 80 pages | True EPUB | 41.75 MB
This ultimate guide to Mars launches 7 to 9 year olds on a breathtaking journey through the past, present, and future of the Red Planet.

This spectacular reference book for children aged 7-9 explores the planet Mars, exploring the evidence for past life on Mars, what's happening there now, and what it might look like to one day live on the Red Planet. Be amazed by the tallest mountain in the Solar System, discover how houses on Mars could look, and find out if you've got what it takes to join the teams traveling to Mars in the future.
This wonderful children's book on Mars offers:
* In-depth information, backed up by space and satellite photography and fun illustrations.
* Easy-to-digest sections about Mars, each filled with incredible facts and visuals.
* Information on the entire subject of Mars; its formation and geography, what we've learned about its past, missions and exploration, potential future life on Mars, and more.
Has there ever been life on Mars? Will we be living there soon? How? Discover the past, present, and future of the mysterious Red Planet in this beautiful non-fiction book for kids. Packed with fun illustrations by artist Mark Ruffle, combined with images from space agencies such as NASA and ESA, information panels, and diagrams, children will adore this essential guide to Mars.
At DK, we believe in the power of discovery. So why stop here?
If you like Mars, then why not complete the collection? Take a trip into space and discover the mysteries of Earth's closest neighbor with The Moon, or explore Earth's surrounding neighbors with Solar System.




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Mechanical Engineering and Mechatronics Handbook (MLI Handbook Series) by D. Kumar
English | May 10, 2022 | ISBN: 1683928563 | 556 pages | MOBI | 17 Mb
This handbook covers basic concepts in mechanical engineering and mechatronics, including stress and strain, mechanics of solids, internal combustion engines, refrigeration, fluid mechanics, control systems, actuation, robotics, electro-mechanical systems, hydraulics, and more. Using step by step examples and numerous illustrations, the book is designed with a self-teaching methodology, including a variety ofexercises with corresponding answers to enhance mastery of the content. Mechanical engineering and mechatronics concepts provide the skill sets in cross-disciplinary subjects which are needed in modern manufacturing industries.

FEATURES:
Covers basic concepts in mechanical engineering and mechatronics, including stress and strain, mechanics of solids, internal combustion engines, refrigeration, fluid mechanics, control systems, actuation, robotics, and electro-mechanical systemsIncludes a variety of exercises (with answers), such as conceptual questions, multiple choice, and fill-in the blanks, to enhance mastery of the content


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Frances Fahy, "Methods of Sustainability Research in the Social Sciences"
English | ISBN: 0857025228 | 2013 | 232 pages | EPUB | 3 MB
Sustainability is a key word in the environmental vocabulary informing how research projects in the social sciences are framed. This book provides a systematic and critical review of the key research methods used when studying sustainable strategies and outcomes. It is divided into four areas:

o Part I: examines the key challenges inherent to social scientific sustainability research, examining the issues involved in combining social and natural/physical research methods.
o Part II: covers methodologies aimed at the investigation of attitudes and behaviour observable at the local level - from families and households to individual organizations within communities
o Part III: looks at sustainability research at the regional and national level - from the link between citizens and local communities to supra-national and global organisations
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Microplastics in Environment; Source, Potential Risks, Analytical Challenges, and Remediation Strategies
by Ganga Ram Chaudhary, Moondeep Chauhan, Bunty Sharma

English | 2025 | ISBN: 1032742046 | 283 pages | True PDF EPUB | 48.63 MB

In recent years, the pervasive presence of microplastics in the environment has emerged as a pressing global concern. As we grapple with the complexities of this issue, it becomes increasingly evident that a comprehensive understanding of microplastics' sources, risks, analytical challenges, and remediation strategies is essential for effective mitigation and safeguarding of our ecosystems and human health. Microplastics in Environment comprehensively explores the growing concern surrounding microplastic pollution. From their emergence as a significant environmental pollutant to their potential risks and various remediation strategies, this book delves into every aspect of microplastics' impact on ecosystems and human health. With chapters authored by experts in the field, readers gain insights into the sources, classification, properties, and dynamics of microplastics in different environmental compartments, including marine environments, soils, and indoor settings. Analytical challenges related to the identification, quantification, and characterization of microplastics are thoroughly discussed, along with emerging computational approaches to unravel the microplastic mystery. The book highlights recent trends in using bioindicators to monitor microplastic pollution and its adverse impacts on animal health. Additionally, the book explores trends, challenges, and opportunities in plastic recycling and future directions for addressing microplastics. Microplastics in Environment compiles current knowledge and identifies gaps, serving as a valuable resource for researchers, policymakers, and practitioners working towards a cleaner, healthier planet. It aims to support those dedicated to safeguarding our planet for future generations. Features, * Focuses on microplastic pollution in the environment and highlights the emergent need to reduce and eliminate microplastic pollution. * Includes special chapters on microplastic classifications, estimation tools, and the role of computational modeling in microplastic. * Discusses microplastic occurrence in marine, soil, air, and prevention strategies in different environmental settings. * Furthermore, it explores different remediation strategies, current trends, challenges, and opportunities in plastic recycling.




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Model Predictive Control (IEEE Press) by Baocang Ding, Yuanqing Yang
English | March 25, 2024 | ISBN: 1119471397 | 304 pages | MOBI | 25 Mb
Model Predictive Control

Understand the practical side of controlling industrial processes
Model Predictive Control (MPC) is a method for controlling a process according to given parameters, derived in many cases from empirical models. It has been widely applied in industrial units to increase revenue and promoting sustainability. Systematic overviews of this subject, however, are rare, and few draw on direct experience in industrial settings.
Assuming basic knowledge of the relevant mathematical and algebraic modeling techniques, the book's title combines foundational theories of MPC with a thorough sense of its practical applications in an industrial context. The result is a presentation uniquely suited to rapid incorporation in an industrial workplace.
Model Predictive Control readers will also find:Two-part organization to balance theory and applicationsSelection of topics directly driven by industrial demandAn author with decades of experience in both teaching and industrial practiceThis book is ideal for industrial control engineers and researchers looking to understand MPC technology, as well as advanced undergraduate and graduate students studying predictive control and related subjects.


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Moon Amalfi Coast: With Naples, Capri & Pompeii: Best Beaches, Timeless Villages, Local Flavors (Moon Europe Travel Guide), 3rd Edition by Laura Thayer, Moon Travel Guides
English | September 24th, 2024 | ISBN: 9798886470482 | 440 pages | True EPUB | 15.85 MB
From the pastel rooftops of Positano to the soaring peak of Monte Solaro, immerse yourself in la dolce vita withMoon Amalfi Coast.

Inside you'll find:
* Flexible itinerariesfor spending five to sevendays on the Amalfi Coast, whether you want to island-hop in the Gulf of Naples or spend your days hiking and sunbathing in Amalfi
* Must-see highlights and unique experiences:Swim in turquoise waters, relax on sun-soaked beaches, or hop on a boat and cruise past cliffs, coves, and secret caves. Go underground to see ancient ruins in Naples or climb the towers of medieval castles. Take a day trip to Pompeii and hike to the top of Mount Vesuvius, ride a chairlift to the summitof Monte Solaro, or unwind in the natural hot springs that dot the island of Ischia
* The best local flavors:Stroll quiet village streets where the scent of Sundayragùfills the air, feast on fresh seafood steps from the Mediterranean, sip locallimoncelloon a sunny terrace, and chow down on authentic Neapolitan pizza
* Honest suggestionsfrom Amalfi local Laura Thayer on where to stay, whatto eat, and how to get around
* Full-color photos and detailed maps throughout
* Background informationon the landscape, history, and cultural customs of the Amalfi Coast
* Handy toolsincluding an Italian phrasebook and tips for seniors and traveling with children
WithMoon Amalfi Coast'spractical tips and local insight on the best things to see and do, you can experience the best of the Amalfi Coast.
Exploring more of Italy? Check out Moon Southern ItalyorMoon Rome, Florence & Venice.




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Linda R. Tropp, "Moving Beyond Prejudice Reduction: Pathways to Positive Intergroup Relations"
English | ISBN: 1433809281 | 2011 | 272 pages | PDF | 2 MB
This edited volume moves beyond social psychology's traditional focus on prejudice reduction, to explore novel approaches to improving relations and fostering empathy between members of socially dominant "ingroups" and oppressed/victimized "outgroups."

The contributors to this volume explore these issues across three theoretical and conceptual dimensions: reconceptualizing how we think about intergroup attitudes, examining motivations and expectations across group boundaries, and promoting closeness and inclusion in cross-group relationships. The book's final grouping of chapters applies these concepts to forgiveness, reparation, and reconciliation among different ethnopolitical groups in postconflict societies.
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MySQL 8 Cookbook:
Ready solutions to achieve highest levels of enterprise database scalability, security, reliability, and uptime

English | 2024 | ISBN: 8119177649 | 335 Pages | PDF EPUB | 1.1 MB

You will learn how to install, configure, and tune MySQL for optimal performance in Linux environments. Important topics like backup strategies, security measures, query optimization, high availability, and replication are covered in each chapter. You will learn to partition and index datasets in a way that improves query performance, and the book provides step-by-step solutions to help them manage big datasets. With the help of this book, you can convert MySQL into a schema-less database that can manage unstructured data with ease, and it even handles modern data types like JSON. You can build fault-tolerant and scalable database systems including the implementation of multi-source replication, master-slave replication, and master-master replication.


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Christopher T. Barry, "Narcissism and Machiavellianism in Youth: Implications for the Development of Adaptive and Maladaptive Behavior"
English | ISBN: 1433808455 | 2010 | 282 pages | PDF | 3 MB
Narcissism and Machiavellianism in Youth highlights how knowledge of both narcissism and Machiavellianism may influence problematic youth social interactions as well as youth adaptation to developmental contexts such as peer relationships.

The book brings together for the first time scholars who have empirically examined the emotional, social, and behavioral correlates of these constructs in youth.


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Stephen Madigan, "Narrative Therapy "
English | ISBN: 143382986X | 2019 | 238 pages | EPUB, PDF | 684 KB + 948 KB
This second edition provides an overview of the history, theories, research, and practice of narrative therapy, as well as recent developments in the field.

Narrative therapy is founded on the idea that people are made up of interacting stories that comprise their sense of who they are, and that the issues they bring to therapy are not restricted to (or located) within the clients themselves, but are influenced and shaped by cultural discourses about identity and power. Narrative therapy centers around a rich engagement in re‑storying a client's narrative by re‑considering, re‑appreciating, and re‑authoring the client's preferred lives and relationships.
This second edition of
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New Frontiers in Textual Data Analysis
English | 2024 | ISBN: 3031559169 | 483 Pages | EPUB (True) | 28 MB
This volume presents a selection of articles which explore methodological and applicative aspects of textual data analysis. Divided into four parts, it begins by focusing on statistical methods, and then moves on to problems in quantitative language processing. After discussing the challenging task of text mining in relation to emotional and sentiment analyses, the book concludes with a collection of studies in the social sciences and public health which apply textual data analysis methods.



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Non-invasive Prenatal Screening (NIPS) in Clinical Practice
English | 2024 | ISBN: 9819764017 | 562 Pages | PDF EPUB (True) | 15 MB
The book provides a comprehensive overview of the use of non-invasive prenatal screening (NIPS) in clinical practice. It covers advanced genomic approaches and operational strategies related to NIPS. It aims to fill a gap by offering a thorough historical background and genesis of NIPS technology, including its methodology, clinical utility, challenges, and future directions. The book is divided into three sections: Section I discusses the advent of NIPS, Section II addresses detection strategies and clinical implementation, and Section III explores the challenges and prospects of NIPS technology.



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Numerical Solutions for Nanocomposite Structures
English | 2025 | ISBN: 1032839902 | 232 Pages | PDF EPUB (True) | 18 MB
Numerical Solutions for Nanocomposite Structures provides an in-depth exploration of structural analysis using numerical methods grounded in rigorous mathematical modeling. Theoretical foundations are established by comprehensively elucidating theories governing beams, plates, and shells, leading to the derivation of governing equations based on the stress-strain relationship. The process of obtaining governing equations through the energy method, application of boundary conditions, and the utilization of numerical methods to calculate deflection, frequency, and buckling loads is meticulously explained, providing readers with valuable insights into structural analysis methodologies.



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Obstetrics and Gynecology
English | 2023 | ISBN: 1975176987 | 924 Pages | EPUB (True) | 243 MB
Part of the highly regarded Diagnostic Medical Sonography series, Susan Raatz Stephenson and Julia Dmitrieva's Obstetrics and Gynecology, 5th Edition, thoroughly covers the core content students need to master in today's rigorous sonography programs. Careful, collaborative editing ensures consistency across all three titles in this series: The Vascular System, Abdomen and Superficial Structures, and Obstetrics and Gynecology, providing the right content at the right level for both students and instructors.



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Barry L. Duncan, "On Becoming a Better Therapist"
English | ISBN: 1433807572 | 2010 | 211 pages | PDF | 3 MB
Most of us became therapists because we wanted to be helpful to other human beings, and most of us carry an inextinguishable passion to become better at it. But how do we get better? The truth is that although we are painfully aware that some clients clearly don't benefit while others inexplicably end therapy, we don't know how effective we really are or what we can do to improve our outcomes. Despite our hard work and good intentions, unfruitful encounters with clients combined with the confusing cacophony of "latest" developments can weigh on us, steer us into ruts, and make us forget why we became therapists to begin with. How can we remember our original aspirations, continue to develop as therapists, and achieve better results, more often, with a wider variety of clients? In short: how can you become a better therapist?

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Optimization for Learning and Control by Anders Hansson, Martin Andersen
English | June 7, 2023 | ISBN: 1119809134 | 432 pages | MOBI | 25 Mb
Optimization for Learning and Control

Comprehensive resource providing a masters' level introduction to optimization theory and algorithms for learning and control
Optimization for Learning and Control describes how optimization is used in these domains, giving a thorough introduction to both unsupervised learning, supervised learning, and reinforcement learning, with an emphasis on optimization methods for large-scale learning and control problems.
Several applications areas are also discussed, including signal processing, system identification, optimal control, and machine learning.
Today, most of the material on the optimization aspects of deep learning that is accessible for students at a Masters' level is focused on surface-level computer programming; deeper knowledge about the optimization methods and the trade-offs that are behind these methods is not provided. The objective of this book is to make this scattered knowledge, currently mainly available in publications in academic journals, accessible for Masters' students in a coherent way. The focus is on basic algorithmic principles and trade-offs.
Optimization for Learning and Control covers sample topics such as:Optimization theory and optimization methods, covering classes of optimization problems like least squares problems, quadratic problems, conic optimization problems and rank optimization.First-order methods, second-order methods, variable metric methods, and methods for nonlinear least squares problems.Stochastic optimization methods, augmented Lagrangian methods, interior-point methods, and conic optimization methods.Dynamic programming for solving optimal control problems and its generalization to reinforcement learning.How optimization theory is used to develop theory and tools of statistics and learning, e.g., the maximum likelihood method, expectation maximization, k-means clustering, and support vector machines.How calculus of variations is used in optimal control and for deriving the family of exponential distributions.Optimization for Learning and Control is an ideal resource on the subject for scientists and engineers learning about which optimization methods are useful for learning and control problems; the text will also appeal to industry professionals using machine learning for different practical applications.


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Robert Eisenberger PhD, "Perceived Organizational Support: Fostering Enthusiastic and Productive Employees"
English | ISBN: 1433809338 | 2011 | 304 pages | PDF | 4 MB
Using organizational support theory and evidence gathered from hundreds of studies, Robert Eisenberger and Florence Stinglhamber demonstrate how perceived organizational support affects employees' well-being, the positivity of their orientation toward the organization and work, and behavioral outcomes favorable to the organization.

Readers will obtain a clear understanding of perceived organizational support and the practical knowledge needed to foster its development and positive outcomes.


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Perioperative Medizin für die Allgemein- und Viszeralchirurgie
Deutsch | 2024 | ISBN: 3662644037 | 371 Pages | PDF (True) | 8 MB
Für den Behandlungserfolg in der Allgemein- und Viszeralchirurgie stellt die Betreuung der Patientinnen und Patienten auf der Station und in der Ambulanz einen zentralen Pfeiler dar. Alle Facetten der perioperativen Medizin sind in diesem Buch fundiert und praxisorientiert beschrieben, von der Risikoevaluation bis zum Umgang mit postoperativen Problemen, die nach spezifischen Eingriffen auftreten können. Aus dem Expertenwissen und der klinischen Erfahrung der Autorinnen und Autoren sowie der einschlägigen Literatur lassen sich konkrete Handlungsempfehlungen auch für spezielle Fragestellungen ableiten.



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Robert E. Mcgrath, "Pharmacotherapy for Psychologists: Prescribing and Collaborative Roles"
English | ISBN: 1433808005 | 2010 | 256 pages | PDF | 3 MB
Psychologists are becoming increasingly involved in pharmacotherapy-as prescribers of psychotropic medications, as collaborators with prescribers, and as sources of information, advice, and support to clients and health care professionals. These new roles represent one of the most significant changes in the practice of psychology in recent times.

This book takes a comprehensive look at how pharmacotherapy is reshaping the practice of psychology. It argues the benefits of extending prescriptive authority to appropriately trained psychologists and chronicles the experiences of prescribing psychologists.
Furthermore, it explores emerging issues that prescribing and collaborating psychologists face, such as the need to maintain a psychological orientation while integrating medication management with psychotherapy, the need to build and maintain strong relationships with physicians, issues with insurance companies and managed care agencies, professional practice standards and guidelines in relation to pharmacotherapy, and the evaluation of drug research.
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