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[booksz]

Jeremy Black, "Insurgency Warfare: A Global History to the Present"
English | ISBN: 1538179407 | 2023 | 338 pages | EPUB | 506 KB
This timely book offers a world history of insurgencies and of counterinsurgency warfare. Working beyond traditional Western-centric narrative, arguing that it is crucial to ground experiences in Afghanistan and Iraq in a global framework. Unlike other studies that begin with the American and French revolutions, this book reaches back to antiquity to trace the pre-modern origins of war. Interweaving thematic and chronological narratives, Black probes the enduring linkages between beliefs, events, and people on the one hand and changes over time on the other hand. He shows the extent to which politics, technologies, and ideologies have evolved, creating new parameters and paradigms that have framed both governmental and public views.

Tracing insurgencies ranging from China to Africa to Latin America, Black highlights the widely differing military and political dimensions of each conflict. He weighs how, and why, lessons were "learned" or, rather, asserted, in both insurgency and counterinsurgency warfare. At every stage, he considers lessons learned by contemporaries, the ways in which norms developed within militaries and societies, and their impact on doctrine and policy. His sweeping study of insurrectionary warfare and its counterinsurgency counterpart will be essential reading forstudents of military history.
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[booksz]

National Research Council, Commission on Engineering and Technical Systems, "Integrated Design of Alternative Technologies for Bulk-Only Chemical Agent Disposal Facilities"
English | 2000 | pages: 59 | ISBN: 0309069459 | PDF | 0,5 mb
The U.S. Army is pilot testing chemical hydrolysis as a method for destroying the chemical agents stockpiled at Aberdeen, Maryland (HD mustard agent), and Newport, Indiana (VX nerve agent). The chemical agents at both locations, which are stored only in bulk ton containers, will be hydrolyzed (using aqueous sodium hydroxide for VX and water for HD) at slightly below the boiling temperature of the solution. The resulting hydrolysate at Aberdeen, which will contain thiodiglycol as the primary reaction product, will be treated by activated sludge biodegradation in sequencing batch reactors to oxidize organic constituents prior to discharge to an on-site federally owned wastewater treatment facility. The hydrolysate at Newport, which will contain a thiol amine and methyl phosphonic acid as the major reaction products, is not readily amenable to treatment by biodegradation. Therefore, organic constituents will be treated using supercritical water oxidation (SCWO).

Integrated Design of Alternative Technologies for Bulk-Only Chemical Agent Disposal Facilities focuses on the overarching issues in the process designs integrating individual processing steps, including potential alternative configurations and process safety and reliability. This report reviews the acquisition design packages (ADPs) for the ABCDF and NECDF prepared by Stone and Webster Engineering Company for the U.S. Army.

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[booksz]

Interference: The Inside Story of Trump, Russia, and the Mueller Investigation by Aaron Zebley, James Quarles, Andrew Goldstein
English | September 24th, 2024 | ISBN: 1668063743 | 288 pages | True EPUB | 4.86 MB
The behind-the-scenes story of the investigation that shook America to its core-the Mueller investigation that presented the evidence of Russian interference in the 2016 presidential election-as told by Robert Mueller's closest colleagues, including never-before-revealed details into how the team investigated Putin's campaign to favor candidate Donald Trump and Trump's efforts to interfere in the investigation.

Interference is the true history of the most important and consequential decisions, obstacles, and quandaries Mueller and his team faced when investigating Russian interference in the 2016 presidential election. For the first time, Mueller's only deputy, his most senior counselor who served on the Watergate Special Prosecution Force, and the lead prosecutor looking into obstruction of justice and Russian interference, have come together to tell a highly relevant and readable account of what it was like to carry out their investigation of election interference, as well as any connections that existed between the Russians and members of the Trump campaign.
Interference also highlights the many actions Russia took as it favored candidate Donald Trump over Hillary Clinton offering a powerful reminder of how committed Russia was to determine the outcome of the election. Ultimately, the special counsel brought indictments against thirty-four individuals and entities, including Trump's campaign chairman; his deputy campaign chairman; a campaign advisor; his first national security advisor; and one of Trump's longtime associates; as well as against Russian participants. Nearly every case that was able to proceed resulted in a guilty verdict or plea.
Interference explains the motivations and actions of Russia (which has not stopped exploiting America's weaknesses), the importance and the limitations of a special counsel, and the need for people to make principled decisions even when being pushed from all directions not to. Much can be learned from the experiences faced by the Mueller special counsel office as it broke ground on some of the most complicated challenges facing our country-then and now. The narrative carries special relevance today, as the Supreme Court has sharply limited the conduct by a president that can be prosecuted-or even investigated.

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[booksz]

Intermezzo: A Novel (US Edition) by Sally Rooney
English | September 24, 2024 | ISBN: 0374602638 | True EPUB | 464 pages | 8 MB
An exquisitely moving story about grief, love, and family―but especially love―from the global phenomenon Sally Rooney.

Aside from the fact that they are brothers, Peter and Ivan Koubek seem to have little in common.
Peter is a Dublin lawyer in his thirties―successful, competent, and apparently unassailable. But in the wake of their father's death, he's medicating himself to sleep and struggling to manage his relationships with two very different women―his enduring first love, Sylvia, and Naomi, a college student for whom life is one long joke.
Ivan is a twenty-two-year-old competitive chess player. He has always seen himself as socially awkward, a loner, the antithesis of his glib elder brother. Now, in the early weeks of his bereavement, Ivan meets Margaret, an older woman emerging from her own turbulent past, and their lives become rapidly and intensely intertwined.
For two grieving brothers and the people they love, this is a new interlude―a period of desire, despair, and possibility; a chance to find out how much one life might hold inside itself without breaking.

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[booksz]

Intermezzo: A Novel by Sally Rooney
English | September 24, 2024 | ISBN: 0571365477 | True EPUB | 448 pages | 0.4 MB
An exquisitely moving story about grief, love, and family, from the global phenomenon Sally Rooney.

Aside from the fact that they are brothers, Peter and Ivan Koubek seem to have little in common.
Peter is a Dublin lawyer in his thirties-successful, competent, and apparently unassailable. But in the wake of their father's death, he's medicating himself to sleep and struggling to manage his relationships with two very different women-his enduring first love, Sylvia, and Naomi, a college student for whom life is one long joke.
Ivan is a twenty-two-year-old competitive chess player. He has always seen himself as socially awkward, a loner, the antithesis of his glib elder brother. Now, in the early weeks of his bereavement, Ivan meets Margaret, an older woman emerging from her own turbulent past, and their lives become rapidly and intensely intertwined.
For two grieving brothers and the people they love, this is a new interlude-a period of desire, despair, and possibility; a chance to find out how much one life might hold inside itself without breaking.

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[booksz]

Ion Exchange Membranes: Design, Preparation, and Applications by Tongwen Xu, Yaoming Wang
English | March 11, 2024 | ISBN: 3527351949 | 432 pages | MOBI | 34 Mb
A comprehensive introduction to the electro-membrane technologies of the future

An ion exchange membrane is a polymer-based membrane which can be permeable by some ions in a solution while blocking others, making them ideal for processes such as water desalination, salt concentration control, clean production and―given their electrical conductivity―power generation and energy storage etc. Recent advances have given rise to new electro-membrane processes that promise drastically to expand the applications of this technology. Scientists in both research and industry will increasingly need to draw on these membranes in vital ways with strongly positive potential environmental impact.
Ion Exchange Membranes summarizes recent research into these membranes and electro-membrane processes before moving to an overview of the historical background. It then attends in detail to cutting-edge fabrication technologies and the most recent areas of use. The result is a comprehensive introduction to the design, fabrication, and applications of these increasingly essential membranes.
Ion Exchange Membranes readers will also find:In-depth treatment of industrial-scale applicationsDetailed discussion of topics including side-chain engineering, polyacylation, superacid-catalyst polymerization, and moreAnalysis of electro-membrane processes such as alkaline membrane water electrolysis, solar-driven water splitting, and many moreIon Exchange Membranes is ideal for membrane scientists, materials scientists, inorganic chemists, polymer chemists, and researchers and engineers in a variety of fields working with ion exchange membranes and electro-membrane processes.

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[booksz]

Italy Reborn: From Fascism to Democracy by Mark Gilbert
English | September 24th, 2024 | ISBN: 0393867080 | 544 pages | True EPUB | 28.66 MB
A brilliant, meticulously researched account of the birth of Italian democracy after Mussolini.

The rebirth of Italy after the Second World War is one of the most impressive political transformations in modern European history. In 1945, post-fascist Italy was devastated by war, and its reputation in the international arena was nil. Yet by December 1955, when Italy was admitted to the United Nations, the nation had contested three acrimonious but free general elections, had a flourishing press, and was a leader in the rebuilding of Europe.
This is the dramatic story told by Italy Reborn. It charts the descent of Italy into Fascism, the scale of the wartime disaster, the Italian resistance to Nazi occupation, the horrors of civil war, and the establishment of the Republic in 1946. The Cold War divided, in 1947, the coalition of parties that had led the resistance to Fascism and Nazism.
The book's final chapters deal with the consolidation of Italian democracy and with the statesmanship of Alcide De Gasperi, the premier from December 1945 to August 1953. The book persuasively argues that De Gasperi deserves more credit than he has typically been accorded for Italy's postwar democratization and shows how Italian democracy was constructed on a sound foundation-which is why it has been able to survive its many postwar crises.
Largely based on contemporary Italian sources, Italy Reborn is both an original account of this crucial period in Italian history and a remarkable example of how democracies are made.

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Resi Gerritsen, "K9 Explosive and Mine Detection: A Manual for Training and Operations "
English | ISBN: 155059690X | 2017 | 320 pages | EPUB | 38 MB
A comprehensive guide to training and certifying K9 explosive detection teams.

Learn how to:
Train your K9 to detect and safely alert for explosive substances.
Conduct operational searches in buildings, vehicles, ships, and planes.
Train your dog for the specialized work of mine detection.
In the high stakes realm of explosive detection, where even the smallest mistake can have fatal consequences, the margin of error is zero. Well trained dog-handler teams can play a key role in explosive detection, but only if their training is top notch.
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Joyce Aschenbrenner, "Katherine Dunham: DANCING A LIFE"
English | 2002 | ISBN: 0252027590 | PDF | pages: 308 | 5.6 mb
Throughout the better part of the twentieth century, and in performance halls, classrooms, and communities throughout the world, the wellspring of Katherine Dunham's remarkable career can be traced to the intersection of dance, culture, and society. More than a recounting of Dunham's accomplishments as a dancer and choreographer, this biography is the first to thoroughly examine her pioneering contributions to dance anthropology and her commitment to humanizing society through the arts.

Founder of the first self-supporting African American dance company, Dunham relied on her fieldwork as an anthropologist to fundamentally change modern dance. She shaped new dance techniques and introduced other cultures to U.S. and European audiences by fusing Caribbean and African-based movement with ballet and modern dance. Her revolutionary approaches to dance and its greater connection to the world have influenced a generation of dancers, theatrical performers, and scholars. She believes that dance involves the development of an entire person and the rituals and traditions of dance are integral to the study of culture. Throughout her career she has been a living model of the socially responsible artist working to whet cultural appetites and combat social injustice.
Joyce Aschenbrenner's multifaceted portrait blends personal observations based on her own interactions with Dunham, archival documents, and interviews with Dunham's colleagues, students, and members of the Katherine Dunham Dance Company.
Integrating these sources, Aschenbrenner characterizes the social, familial, and cultural environment of Dunham's upbringing and the intellectual and artistic community she embraced at the University of Chicago that laid the groundwork for her development as a dancer, anthropologist, and humanitarian. The book vividly depicts Dunham's and her dancers' touring experiences and includes detailed descriptions of her community cultural and educational programs in East St. Louis.

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William Shakespeare, "King John (Webster's Thesaurus Edition)"
English | 2006 | pages: 188 | ISBN: 049725347X | PDF | 1,4 mb
There are many editions of King John. This educational edition was created for self-improvement or in preparation for advanced examinations. The bottom of each page is annotated with a mini-thesaurus of uncommon words highlighted in the text, including synonyms and antonyms. Designed for school districts, educators, and students seeking to maximize performance on standardized tests, Webster's paperbacks take advantage of the fact that classics are frequently assigned readings. A running thesaurus at the bottom of each page is useful to students who are actively building their vocabularies in anticipation of taking PSAT®, SAT®, AP® (Advanced Placement®), GRE®, LSAT®, GMAT® or similar examinations. This edition exposes the reader to a maximum number of "difficult, and often encountered" words in examinations. Rather than supply a single synonym, many are provided for a variety of meanings, allowing readers to better grasp the ambiguity of the English language, and avoid using the notes as a pure crutch. Having the reader decipher a word's meaning within context serves to improve vocabulary retention and understanding. Each page covers words not already highlighted on previous pages. PSAT® is a registered trademark of the College Entrance Examination Board and the National Merit Scholarship Corporation neither of which sponsors or endorses this book; SAT® is a registered trademark of the College Board which neither sponsors nor endorses this book; GRE®, AP® and Advanced Placement® are registered trademarks of the Educational Testing Service which neither sponsors nor endorses this book, GMAT® is a registered trademark of the Graduate Management Admissions Council which is neither affiliated with this book nor endorses this book, LSAT® is a registered trademark of the Law School Admissions Council which neither sponsors nor endorses this product. All rights reserved.

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Jason Tomes, "King Zog of Albania: Europe's Self-Made Muslim Monarch"
English | 2004 | ISBN: 0814782833, 0750944390 | PDF | pages: 338 | 112.3 mb
Shortly before 5 p.m. on Saturday, September 1, 1928, Europe gained a new kingdom and its only Muslim king: 32-year-old Zog I of the Albanians. Few foreign journalists were present in the Parliament House in Tirana to hear him swear his oath on the Koran and the Bible, yet the birth of the Kingdom of Albania-a native monarchy, not an alien imposition-did not go unnoticed abroad.

King Zog (1895-1961) was a curiosity, and so he has remained: the most atypical European monarch of the twentieth century, a man entirely without royal connections who created his own kingdom. By contemporaries, he was variously labeled "the last ruler of romance," "an appalling gangster," "the modern Napoleon," "the finest patriot," and "frankly a cad." Even today his reputation is disputed, but Zog is undeniably one of the foremost figures in Albanian history. Though notorious for cut-throat political intrigue, he promised to bring order and progress to a land that had long known little of either. "It was I who made Albania," he claimed.
Zog's reign ended in 1939; Italian Fascists forced him into exile and post-war Stalinists kept him there despite his best efforts to return. In this first full biography, Jason Tomes explores the reality behind the man described in The Times as "the bizarre King Zog" and shows him to have been the product of a unique time and place. Tomes invites readers to set aside their assumptions about modern European monarchy and meet a king who fired back at assassins and paid his bills with gold bullion.

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Knit for Health & Wellness: How to knit a flexible mind & more... by Betsan Corkhill
English | August 1, 2014 | ISBN: 1910291331 | 190 pages | PDF | 0.67 Mb
Betsan Corkhill's book will transform the way you think about your health, wellness and knitting. It rises above other self-help books because it provides an accessible tool which gets you actively involved in improving your health and wellbeing and shows you how to do this any time, anywhere. It quite literally puts the power in your hands.Discover -* What knitting has in common with the leading edge of neuroscience* The secret power of your hand movements and their influence on your brain* How knitting naturally brings about a state of mind that doctors the world over are eager to encourage* How knitting can be used as a tool to help anyone, including those with complex health conditions* How knitting helps to erase your social concerns to build strong support networks and communities* How knitting can help you beat loneliness to feel belonged, enjoy fun and laughter and easy banter* How Therapeutic Knitting can kick start a healing process.Learn how to -* Knit therapeutically * Choose the needles and yarn to maximise the benefits to you* Recognise the power and value of different types of project and when to best use them* Use Therapeutic Knitting to improve your wellbeing - entirely within your control, any time, anywhere.Betsan shares her knowledge of using Therapeutic Knitting clinically and integrates this with recent research, her medical knowledge, data from a survey of over 3,500 knitters from 31 countries, and numerous stories sent to her from knitters around the globe. Her writing style makes this an easy, enjoyable read whilst at the same time conveying valuable neuroscience, research and knowledge which will improve your life. Betsan is the recognised world expert on the use of Therapeutic Knitting for improving health, wellness and managing illness. She has pioneered this research since 2005. "Betsan Corkhill, who is clinically trained in physiotherapy, has led the field in supporting the use of knitting and other crafts in therapeutic clinical practice." Professor Trisha Greenhalgh OBE.You will discover that what actually goes on behind the 'K' word is complex and exciting in many ways. The information shared opens up an exciting accessible new way of approaching health, wellness and 'being well'."Under Betsan's guidance, the Stitchlinks group of patients with serious lifelong pain conditions who could have sunk in the misery and isolation brought about by chronic pain, contradicted all expectations. Needles clickety-clacking away, relentless banter and laughter, pain banished - at least for now."Paul Harvard-Evans, Award-winning radio producer. Producer of Airing Pain for the charity Pain Concern"Betsan has squeezed her formidable experience and startling journey into a book. On reading it, you will be reminded of the unexampled magnificence of your brain and the splendid simplicity of knitting it to good health. On one level it is seductively simple - there is no doubt that without a brain, one could neither knit, nor hurt and it really does seem that doing the former reduces the latter. But Betsan's book is about so much more than knitting and pain. It is about embracing the complexity of how and why our brain produces experiences. It is about making things, giving things, sharing things, while you make your own journey to recovery. I suspect you will have a rewarding trip."Professor Lorimer Moseley, Professor of Clinical Neurosciences and Chair of Physiotherapy at The University of South Australia

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[booksz]

Language, Society and Power: An Introduction, 6th Edition
by Annabelle Mooney and Betsy Evans
English | 2023 | ISBN: 0367638444 | 308 Pages | PDF | 6 MB

Language, Society and Power provides an accessible introduction to the study of language in a variety of social contexts. This book examines the ways language functions, how it influences the way we view society, and how it varies according to age, ethnicity, class, and gender. Readers are encouraged to consider whether representations of people and their language matter, explore how identity is constructed and performed, and examine the creative potential of language in the media, politics, and everyday talk.
With updates and new international examples throughout, the sixth edition of this popular textbook features:
Thoroughly revised chapters on politics and media to include topics such as environmentalism, the politics of consumer choice, injustice in legal systems, and the power of social media in political activism
Expanded coverage of ongoing debates around fake news, gender fluidity and representation, and multilingualism
Discussions of surveillance in relation to linguistic landscapes
Examination of linguistic change due to COVID-19
A companion website which includes streamlined exercises, further reading, a 'who's who' of Twitter, and links to blogs and videos to support learning as students make their way through the book.
Language, Society and Power assumes no linguistic background among readers and is a must-read for all students of English language and linguistics, media, communication, cultural studies, sociology, and psychology who are studying language and society for the first time.

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Life in the Key of G by Kenny G, Philip Lerman
English | September 24, 2024 | ISBN: 820075667D, 9798200756674 | True EPUB | 240 pages | 3.1 MB
Kenny G - the incomparable musician with the straight sax, the flowing hair, and some of the most memorable melodies in history - reveals the man behind the music in this indelible, honest, and funny memoir.

He's world-renowned as the best selling instrumentalist of all time, but there's a lot about Kenny G that even his legions of devoted fans have never known - until now.
In this heartfelt, funny, and fascinating memoir, Kenny G shares how skinny Kenneth Gorelick, the kid who got hassled for his lunch money in a Seattle high school, became one of the most celebrated and revered virtuosos in the music industry. He uncovers how he's managed to rise above the fray, tune out the critics, and live a life filled with happiness and humor.
Few people know of Kenny G's musical roots as the sole white guy in one of the coolest funk bands of the seventies, or as the teenage back-up musician for everyone from Barry White to Liberace. As an artist he's dedicated to turning the next generation on to jazz heroes like Grover Washington, John Coltrane, and Stan Getz. A man who takes his music seriously but himself not so seriously, Kenny G lets readers behind the scenes to see how he creates his unique sound and unforgettable songs. Along the way, he offers life lessons in discipline, determination, and dedication.
Life in the Key of G leads readers on a tour of one of the great musical careers of the twentieth century, from the time he pulled a fast one on the Johnny Carson show - a bold gamble that launched his stardom - to famed duets with legends like Whitney Houston, Frank Sinatra, and more.
As Kenny G likes to say, "Try it. You'll have the best sax you ever had."

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[booksz]

Location Awareness in the Age of Google Maps
by Rebecca Noone
English | 2024 | ISBN: 1032170492 | 161 Pages | True PDF | 8 MB

Location Awareness in the Age of Google Maps explores the mundane act of navigating cities in the age of digital mapping infrastructures.
Noone follows the frictions routing through Google Maps' categorising and classifying of spatial information. Complicating the assumption that digital maps distort a sense of direction, Noone argues that Google Maps' location awareness does more than just organise and orient a representation of space―it also organises and orients imaginaries of publicness, selfsufficiency, legibility, and error. At the same time, Location Awareness in the Age of Google Maps helps to animate the ordinary ways people are challenging and refusing Google Maps' vision of the world. Drawing on an arts-based field study spanning the streets of London, New York, London, Toronto, and Amsterdam, Noone's encounters of "asking for directions" open up lines of inquiry and spatial scores that cut through Google's universal mapping project.
Location Awareness in the Age of Google Maps will be essential reading for information studies and media studies scholars and students with an interest in embodied information practices, critical information studies, and critical data studies. The book will also appeal to an urban studies audience engaged in work on the digital city and the datafication of urban environments.

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Logistik im Handel: Optimale Lagerstruktur und Bestellpolitik einer Filialunternehmung By Dr. Waldemar Toporowski (auth.)
1996 | 244 Pages | ISBN: 3790809632 | PDF | 10 MB
In der Diskussion von logistischen Problemen im Handel kommt der Frage nach der optimalen Lagerstruktur und dem Problem der optimalen Bestell- und Bestandspolitik eine besondere Bedeutung zu, die sich in Konzepten wie Just-in-Time Belieferung, Transitterminal oder Continuous Replenishment niederschlägt. In diesem Buch werden die Entscheidungsparameter, die Einflußfaktoren sowie die Ziele der Handelslogistik vorgestellt. Mit Hilfe modelltheoretischer Analysen werden anschließend die Konsequenzen verschiedener Lagerstrukturen auf die Transport- und die Bestandskosten aufgezeigt sowie die Vorteilhaftigkeit unterschiedlicher Bestell- und Lieferstrategien für Handel und Hersteller untersucht.

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Machine Learning Applications for Intelligent Energy Management: Invited Chapters from Experts on the Energy Field (Learning and Analytics in Intelligent Systems, 35) by Haris Doukas, Vangelis Marinakis, Elissaios Sarmas
English | January 28, 2024 | ISBN: 3031479084 | 240 pages | MOBI | 19 Mb
As carbon dioxide (CO2) emissions and other greenhouse gases constantly rise and constitute the main contributor to climate change, temperature rise and global warming, artificial intelligence, big data, Internet of things, and blockchain technologies are enlisted to help enforce energy transition and transform the entire energy sector.

The book at hand presents state-of-the-art developments in artificial intelligence-empowered analytics of energy data and artificial intelligence-empowered application development. Topics covered include a presentation of the various stakeholders in the energy sector and their corresponding required analytic services, such as state-of-the-art machine learning, artificial intelligence, and optimization models and algorithms tailored for a series of demanding energy problems and aiming at providing optimal solutions under specific constraints.
Professors, researchers, scientists, engineers, and students in energy sector-related disciplines are expected to be inspired and benefit from this book, along with readers from other disciplines wishing to learn more about this exciting new field of research.

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[booksz]

Richard Clodfelter, "Making Buying Decisions 3rd Edition: Using the Computer as a Tool Ed 3"
English | IS
BN: 1563676990 | 2008 | 192 pages | PDF | 2 MB

This text is designed for use in a buying course with a heavy math emphasis. The book first presents merchandising concepts in a simple, understandable way and shows students how they can use computerized spreadsheets to perform related merchandising math operations. Activities then ask the student to apply what they've learned by solving merchandising problems using spreadsheets that are included on the enclosed CD-Rom. Students will learn how the computer can help minimize the time it takes to perform repetitive calculations. By constructing and using spreadsheets for each mathematical operation, they will develop a better understanding of the merchandising concepts they're studying. This manual is designed to accompany the text Retail Buying, also by Richard Clodfelter.
New to this Edition
- New and revised mathematical assignments
- Microsoft Excel spreadsheets containing formulas and Instructor's Guide including teaching suggestions, goals, and lecture outlines, originally included on CD-ROM, can now be accessed for free at

https://www.fairchildbooks.com/studio-resources

- Increased coordination with companion text Retail Buying: From Basics to Fashion
Read more

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[booksz]

Marketing für Unternehmensberatung: Ein institutionenökonomischer Ansatz By Christian Schade (auth.)
1996 | 307 Pages | ISBN: 3824462613 | PDF | 7 MB
Unternehmensberatungen haben gute Jahre hinter sich und brauchen, so scheint es, die Zukunft nicht zu fürchten. Ihnen, die davon leben, andere Unternehmen zu beraten, ein "Marketing für Unternehmensberatung" andienen zu wollen - heißt das nicht Eulen nach Athen tragen? Zweifellos gibt es Unternehmensberater, die hervorragendes Mar keting in eigener Sache machen. Jedoch: Nicht selten laufen Schusters Kinder barfuß, und mancher Unternehmensberater verkauft Marketingberatung, möchte aber die eige ne Profession damit nicht in Verbindung gebracht wissen. Der kleine Kreis der eta blierten und renommierten Beratungsgesellschaften, hat, so mag es scheinen, Marke ting nicht nötig. Wie aber steht es damit um die kleine Sozietät, um den Newcomer, um den Beratungsspezialisten? Wie dem auch sei, ftir den, der Rat sucht, ist die Arbeit von Christian Schade ein nütz licher Ratgeber, voller Anregungen und Ideen. Sie ist aber, richtig gelesen, viel mehr als das, eine kenntnisreiche und scharfsinnige Analyse des Marktes ftir Unternehmens beratungen! Der Autor stellt und beantwortet Fragen wie diese: Wie ist es zu erklären, daß es überhaupt einen Markt für externe Unternehmensberatung gibt? Wie funktio niert dieser Markt? Wie finden Berater und Klienten zusammen? Wie gestalten sie ihre Kooperation? Welche Schwierigkeiten ergeben sich daraus, daß die Beratungsleistung oft nur schwer zu messen ist? Worin können Unternehmensberatungen ihren Wettbe werbsvorteil suchen? Wie könnte Marketing für Unternehmensberatung aussehen? Diese und andere Fragen werden im Lichte institutionenökonomischen Gedankengutes erörtert.

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Mass Customized Marketing: Effiziente Individualisierung von Vermarktungsobjekten und -prozessen By Peter Schnäbele (auth.)
1997 | 294 Pages | ISBN: 3824466449 | PDF | 11 MB
Basierend auf aktuellen informations- und kommunikationstechnologischen Entwicklungen präsentiert sich das Mass Customized Marketing als Antwort auf die Probleme zunehmender Individualisierung der Nachfrage in konsumtiven und investiven Märkten. Peter Schnäbele gelingt eine theoretische Fundierung des Prinzips der Mass Customization im Sinne eines innovativen Marketingansatzes, der in Theorie und Praxis erheblich an Bedeutung gewinnen wird. Im Kern zeichnet sich dieser durch die Verknüpfung der effektivitätsorientierten Individualisierung (Kundenorientierung) mit der effizienzorientierten Standardisierung (Kostenorientierung) aus. Damit kann die vielfach kritisch diskutierte simultane Integration generischer Basisstrategien (Kostenführerschaft versus Differenzierung) begründet werden. Im Ergebnis entsteht ein über den Stand der Forschung deutlich hinausführendes Konzept, aus dem gezielt konkrete Gestaltungsempfehlungen für die Praxis abgeleitet werden.

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