Mastering Customer Success: Discover tactics to decrease churn and expand revenue by Jeff Mar, Peter Armaly, Mark Stouse
English | May 31, 2024 | ISBN: 1835469035 | 170 pages | PDF | 4.61 Mb
Explore strategies, methods, critical skills that top CSMs exhibit in delivering well-designed, proactive customer success services, fostering lasting customer relationships and sowing the seeds for advocacy
Key Features
- Master the art of driving measurable customer value, a cornerstone of business success
- Explore techniques to ensure your work is relevant, stimulating, and aligns with the evolving needs of your customers and business
- Ratchet up your understanding of building and operating dynamic and resilient CS organizations
- Purchase of the print or Kindle book includes a free PDF eBook
Book Description
The rapidly evolving customer success landscape has left many Customer Success Managers (CSMs) struggling to keep pace with the complexities of this dynamic role. This Customer Success book bridges the gap by providing a comprehensive framework for mastering the essential skills required to excel.
You'll find out why the Customer Success function is indispensable today and gain expert insights into account segmentation, financial tiering, ideal customer profiles, and the complexity of customer engagement process design. You'll then delve into playbook development, where you'll find practical guidance for CSMs and Customer Success Operations Managers who want to improve their ability to drive desired business outcomes. Through insightful case studies, the authors illustrate their own experience of successful Customer Success implementation, showing you what it takes to exceed customer expectations with well-designed, proactive services. The journey doesn't end there-it extends to highlighting the resilience required to build and operate successful Customer Success organizations.
By the end of this guide, you'll be equipped with the tactics and mindset necessary to stand out as a world-class Customer Success leader in your organization, driving growth at every turn.
What you will learn
- Drive higher customer retention and expansion rates with a customer-centric strategy
- Understand the essential role of measurement in achieving service delivery excellence
- Recognize the importance of the human dimension in vendor-customer relationships in the age of AI
- Refine engagement models by incorporating observations of customer behavior
- Discover techniques for creating ideal customer profiles
- Leverage technology to boost business relevance of CSMs
- Identify how to drive successful customer outcomes through collaboration
Who this book is for
This book is for aspiring and established Customer Success professionals who want to learn how to develop and refine service delivery in customer engagements. Professionals embarking on a journey to excellence will be able to master the evolving business landscape of Customer Success and foster relationships with other internal organizations and external partners.
A foundational understanding of business basics, typical B2B structures, and Customer Success concepts is necessary to get started. Intermediate to advanced customer engagement skills from customer-facing roles will prove useful.
Table of Contents
- Optimizing Your Key Metrics for Growth
- Building a Strong Foundation - Key Knowledge for Success
- Strategies for Effective Book of Business Management
- Streamlining Onboarding and Boosting Engagement
- Building Referenceable Customers
- Leveraging Data for Customer Success
- Building Your Customer Success Inner Circle
- Strategies for Retention and Expansion in Your Business
- Mastering Crisis Management for Business Resilience
- The Exciting Future of Customer Success
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