Satisfaction Selling: How to become a Trusted Advisor in high-value complex sales and build a movement of Positive Activists using The Satisfaction Cycle by Joseph Riggio, Henrik Wenøe, Virpi Varjonen
English | September 5, 2024 | ISBN: N/A | ASIN: B0DD7R5MC6 | 318 pages | EPUB | 13 Mb
In today's fast-paced and competitive business environment, simply meeting customer expectations is no longer sufficient. To truly stand out and drive Sustainable growth, your goal must be to turn satisfied customers into passionate Positive Activists for your brand. This transformation requires a strategic approach that goes beyond the traditional sales methods.
Satisfaction Selling: How to Become a Trusted Advisor in High-Value Complex Sales and Build a Movement of Positive Activists is your comprehensive guide to achieving this transformation.
This book introduces The Satisfaction Cycle, a powerful framework designed to help sales and marketing professionals cultivate a ultra loyal customer base that actively promotes your company and your brand.
Drawing from years of experience and proven methodologies, this book provides:A Step-by-Step Strategy: Learn the Satisfaction Cycle, a systematic approach to understanding and exceeding customer expectations at every stage of the sales process.The Seven C´s of Satisfaction Selling: Master key principles that will help you build strong, trust-based relationships with your customers.Personal and Social Skills Development: Enhance your ability to connect with customers on a deeper level, ensuring they see you as a trusted advisor rather than just a salesperson.Real-World Case Studies: Gain insights from practical examples that illustrate how these strategies have been successfully implemented in various industries.As a sales leader, sales professional, or marketing manager, you know that your team's performance directly impacts your company's success. This book equips you with the strategies, tactics, and practical tools and knowledge needed to lead your sales & marketing teams effectively, fostering an environment where both your employees and customers become enthusiastic promoters of your brand.
This book is for you if you are 110 % committed to creating real long-term value for your customers, your company, and yourself. In other words, Satisfaction Selling is for you if you prioritize customer and employee satisfaction and long-term success.
Testimonials:
Satisfaction Selling is an absolute must-read! If you're looking to transcend competition and cultivate a fiercely loyal customer base, this book holds the key. At Hästens, we've embraced these strategies wholeheartedly, and the impact has been nothing short of remarkable. Our customers have transformed into passionate ambassadors, eagerly sharing their love for our exceptional brand and products. From established businesses to ambitious startups, Satisfaction Selling has the power to ignite business success worldwide. Jan Ryde, 5th Generation CEO/Owner, Hästens Sängar AB
"Satisfaction Selling is a hugely satisfying read. Riggio, Varjonen, and Wenøe address one of the most urgent challenges facing business leaders today: How to succeed in selling complex solutions within complex business environments. Drawing on their vast experience, powerful case examples, and proven approach, they demonstrate how ambitious sales professionals can bring their performance to the next level. Warmly recommended!"
Christian Bason, Ph.D., Co-Founder Transition Collective, and Co-Author of Expand - Stretching the Future by Design
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