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Sharad Sarin, "Business Marketing Concepts and Cases, 2edition "
English | ISBN: 9354665632 | 2023 | 694 pages | PDF | 29 MB
This book provides conceptual inputs that help one make wise choices in their marketing strategies, whether corporate clients or individuals. While the significance of marketing and the value of creating brands overall is well established, the power of B2B marketing specifically remains an untapped territory with the potential to add value to the marketing strategies of both B2B organisation or B2C organisation equally.

The invisible hand of B2B runs in the entire value chain of the company, though allpervasive, yet invisible. This book highlights various dimensions of B2B marketing strategies.
The examples and anecdotes quoted in this textbook are reflective of the companies in India and is an excellent source of learning for not only students in India, but equally for global audiences, as the universal aspect of these case studies can see their learnings being applicable across a wide spectrum of marketing strategy challenges.
This book is full of real-life examples with an easy-to-read style; it has been widely used as course material in IIM Ahmedabad, XLRI School of Management, IIM Kashipur, and IIM Ranchi.
In the second edition of the book three new cases have been added, with now a total of 32 cases covering a wide array of B2B marketing with depth.
Students of business management, marketing, market management, brand management, etc. as also the management professionals trying to develop their careers.


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Callable Mortgage Bonds: Numerical Methods and Valuation Models for Pricing and Risk Analysis
English | 2025 | ISBN: 3031878884 | 335 Pages | PDF EPUB (True) | 16 MB
Callable mortgage bonds are utilized by individuals and companies to finance the purchase of real estate, and this asset class therefore plays a crucial role in modern society. Callable mortgage bonds constitute an enormous asset class and often offer long-term stable investments that are very attractive for pension funds.



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Patrick Sanders, "Cambridge Checkpoints VCE Chemistry Units 3&4 2024"
English | ISBN: 100942582X | 2023 | 846 pages | PDF | 6,5 MB
All Checkpoints study guides include free shipping (unless purchased with a non-Checkpoints print textbook).

Guiding students to VCE success year after year.
Victoria's most popular study guides, Cambridge Checkpoints VCE, are updated regularly to incorporate recent official exams and changes to the VCE study design, providing you with the most up-to-date exam preparation available.
Units 3&4 titles include access to Cambridge Digital Checkpoints VCE to help you prepare for your exams anytime and anywhere with:
an online, interactive and responsive version of your study guide that is optimised for reading on your tablet, mobile phone, laptop or desktop computer
videos summarising important concepts you need to remember
QuizMeMore additional auto- or self-marking questions for additional revision.
About the Author
Patrick Sanders graduated from the University of Melbourne with a Bachelor of Science majoring in Chemistry and Human Anatomy. Patrick is currently teaching VCE Chemistry while in the role of Director of Curriculum & Assessment and Head of VCE Chemistry at Brighton Grammar School.The Interactive Textbook is available as a calendar-year subscription. Your subscription term is defined as follows: if activation occurs between January and July of this year, subscription concludes on 31 December this year. If activation occurs between August and December of this year, subscription concludes on 31 December the following year.


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Patrick Rivers, "Camp Lo's Uptown Saturday Night "
English | ISBN: 1501322729 | 2017 | 160 pages | PDF | 638 KB
Geechi Suede and Sonny Cheeba are Camp Lo. These two emcees from the Bronx, NY entered the American hip hop scene with an insider slang that bewildered listeners as they radiated the look of a bygone era of black culture. In 1996, they collaborated with producer Ski and a host of other contributors to create Uptown Saturday Night, featuring the seminal single "Luchini (a.k.a. This is It)." While other 1990s rappers referred to 1970s Blaxploitation culture, Camp Lo were self-described "time travelers" who weaved the slang and style of a soulful past into state-of-the-art lyrical flows.

Uptown Saturday Night is a tapestry of 1970s black popular culture and 1990s New York City hip hop. This volume will detail how the album's fantastic world of "Coolie High" reflected classic films like
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Can I Say That?
English | 2025 | ISBN: 1292737131 | 221 Pages | EPUB | 3 MB
Can I Say That is your safe space to learn more about diversity, equity and inclusion, and how you can be a force for change. By explaining the common fears we all face about DEI, you'll feel empowered to talk with confidence and take action.



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Cancer Simply Explained: What is Cancer and What Can We Do About It?
English | 2025 | ISBN: 3031842960 | 411 Pages | PDF EPUB (True) | 144 MB
This book provides all the essential information on the causes, prevention, and treatment of cancer in an easily understandable manner. It maintains medical precision while explaining in simple terms and uses illustrative comparisons. By employing real-world analogies not found in any other cancer book, complex topics are made accessible. Visually appealing, it combines informative content with visual aids to facilitate understanding



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Cancer Vaccines
English | 2025 | ISBN: 1071645412 | 229 Pages | PDF (True) | 12 MB
This volume provides readers with an overview on the latest advances in cancer vaccines, and the major issues that need to be addressed in their development. The chapters in this book cover recent progress in immunotherapy; methods for generating relevant mouse models and engineering viral-based vaccines; oncolytic virus; glycosylation-based vaccines; and clinical production of dendritic cell cancer vaccines. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls.



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Michael Downs, "Capital VS Timenergy: A Žižekian Critique of Nick Land"
English | ASIN : B0F1N6HJDG | 2025 | 761 pages | EPUB, PDF | 1447 KB + 4 MB
The definitive introduction to, and critique of, the philosophy of Nick Land. From a Žižekian standpoint. A continuation of timenergy theory. Hands down the best point of entry into the worlds of philosophy and theory. Also the best way to get acquainted with the most influential theorists of the 21st Century.

"Militant proletarian snake-handling over abysses never gets much wilder than this."
-Nick Land
"It makes me really proud of having served as an inspiration to Downs'
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Nahla Abdo, "Captive Revolution: Palestinian Women's Anti-Colonial Struggle within the Israeli Prison System"
English | ISBN: 0745334938 | 2014 | 264 pages | AZW | 560 KB
Women throughout the world have always played their part in struggles against colonialism, imperialism and other forms of oppression. However, there are few books on Arab political prisoners, fewer still on the Palestinians who have been detained in their thousands for their political activism and resistance.

Nahla Abdo's Captive Revolution seeks to break the silence on Palestinian women political detainees, providing a vital contribution to research on women, revolutions, national liberation and anti-colonial resistance. Based on stories of the women themselves, as well as her own experiences as a former political prisoner, Abdo draws on a wealth of oral history and primary research in order to analyse their anti-colonial struggle, their agency and their appalling treatment as political detainees.
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Frits Scholten, "Caravaggio and Bernini: Early Baroque in Rome"
English | ISBN: 3791359215 | 2019 | 288 pages | PDF | 173 MB
This book maps the artistic revolution that took place in Rome in the early 17th century in seven essays, written by experts in the field and accompanied by an excellent selection of over eighty masterpieces-of both painting and sculpture.

This book examines in depth the painter Michelangelo Merisi da Caravaggio (1571-1610) and the sculptor Gian Lorenzo Bernini (1598-1680). Other painters and sculptors gathered around these two geniuses in Rome in the first decades of the 17th century. Together they formulated a new artistic language which later came to be known as Roman Baroque. In a very short period of time, Rome became an international cultural hotspot, the breeding ground of new ideas and initiatives. Artists from all over Europe came to the Eternal City to study the many remnants of Roman Antiquity and to seek the increasing patronage of the popes, cardinals, and the local nobility. More than ever before, painters and sculptors shared ambitions, personal friendships, and worked together, often on large papal projects. Caravaggio, Bernini, and their fellow artists embody this artistic fraternization. Together, their works tell the story of the birth of this new movement in art, and the radical artistic innovation which would prove to have far-reaching influence in Europe.
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Carbon Quantum Dots from Natural Sources: Properties, Development, and Emerging Applications
English | 2025 | ISBN: 1032569581 | 434 Pages | PDF EPUB (True) | 162/81 MB
Carbon quantum dots (CQDs) are a novel class of zero-dimensional carbon nanomaterials that are relatively nontoxic and cost-effective and offer desirable properties that make them excellent candidates for various applications. This book introduces the fundamentals of CQDs, natural sources and methods used for their synthesis, and characterization techniques. It addresses applications in biomedical, environmental, electrical, and other areas.



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Carcinogens, Dna Damage And Cancer Risk: Mechanisms Of Chemical Carcinogenesis
English | 2019 | ISBN: 9813237198 | 391 Pages | PDF (True) | 16 MB
As chemical exposures and cancer rates increase worldwide, there is a need for students, researchers, public health professionals, and physicians to understand the mechanisms connecting exposure with human cancer risk. This new book is an essential reference, as well as introduction to the field of chemical carcinogenesis, with particular focus on DNA damage as a critical link between exposure and disease, and emphasis on biomarkers associated with cancer risk in humans. In addition to DNA damage, related topics covered include metabolism of selected chemical carcinogens, exposure-induced epigenetic changes, cancer-associated mutations and reduction of DNA damage and cancer risk by chemoprevention. The book is designed to be a comprehensive guide to basic principles, a teaching tool for academics, and a map for the development of protective mechanisms to reduce human cancer risk.



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Helle Salskov Roberts, "Catalogue of the Sardinian, Etruscan and Italic Bronze Statuettes in the Danish National Museum"
English | ISBN: 8772194545 | 2021 | 164 pages | PDF | 4 MB
In the First Millennium BC present-day Italy was inhabited by many different ethnic groups, most of which spoke a language affiliated with Latin. Sardinia, a large island to the West of the Italian mainland, had a culture characterized by nuraghs, a kind of massive stone tower, presumably for defense purposes. Many finds of bronze statuettes of warriors show the concern of the population to protect themselves from aggressors, also with divine support secured by impressive priestesses. However, Rome's closest neighbours to the North were the Etruscans, who spoke a language quite different from any other people in Italy. For a long period Etruscan kings ruled the Romans who, however, liberated themselves from the foreigners and, in reverse, started to conquer their territory. Gradually, from about the Sixth Century BC to about 100 BC, the Romans came to dominate the Etruscans as well as the ethnic groups we call the Italics. But, apart from the military conflict, from which the Romans emerged victorious they were in many ways influenced by the Etruscans, whose prevalence in the field of religion and art they admired. Actually, they welcomed cultural exchange. A striking example is that the Romans invited a famous Etruscan artist to decorate their most important temple, dedicated to Jupiter, on the Capitol Hill. The Etruscan excellence in bronze casting has left a rich heritage of bronze sculpture. Statues and statuettes were used as gifts for the gods in sanctuaries both in Etruria and Rome, as well as in many other parts of Italy.

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Causal AI
English | 2025 | ISBN: 1633439917 | 609 Pages | PDF | 15.5 MB
How do you know what might have happened, had you done things differently? Causal AI gives you the insight you need to make predictions and control outcomes based on causal relationships instead of pure correlation, so you can make precise and timely interventions. Causal AI is a practical introduction to building AI models that can reason about causality.



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Causality: The p-adic Theory
English | 2025 | ISBN: 3031858174 | 426 Pages | PDF EPUB (True) | 51 MB
This book delves into the mathematical theory of causal functions over discrete time, offering a fresh perspective on causality beyond its philosophical roots. By exploring the intricate world of p-adic 1-Lipschitz functions, this volume bridges the gap between abstract mathematical concepts and their practical applications in fields such as automata theory, combinatorics, and applied computer science.



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Cell Biology and Translational Medicine, Volume 24: Regeneration in Normal and Cancerous Tissues
English | 2025 | ISBN: 3031906624 | 570 Pages | PDF EPUB (True) | 23 MB
This volume in the Cell Biology and Translational Medicine series continues to explore the potential utility of stem cells in regenerative medicine. Topics covered include various aspects of stem cells in regeneration, both in health and cancer. These include research into microenvironments, signals, exosomes, biomaterials and their role in regeneration in general and in various types of cancer. A goal of the series continues to be to highlight timely, often emerging topics and novel approaches that can accelerate the utility of stem cells in regenerative medicine.



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Cell Therapy: Stem Cells and Regenerative Medicine
English | 2025 | ISBN: 9819612608 | 821 Pages | PDF EPUB (True) | 33 MB
This book provides an overview of cell-based therapy for human diseases including the definition, history, and clinical applications of human stem cells and their use in regenerative medicine. It covers human pluripotent stem cells (human embryonic stem cells and human induced pluripotent stem cells), mesenchymal stem/stromal cells, and hematopoietic stem cells, bone marrow mononuclear cells. In terms of clinical applications, this book also provides an update on recent human trials using these cells to treat various diseases, including neurological disorders, pulmonary dysfunctions, metabolic/endocrine-related diseases, frailty, and cancer treatment. In addition, it discusses the authors' clinical trial experiences related to these conditions in a clinical setting to provide additional insight into regenerative medicine, especially cell-based therapy. The field of regenerative medicine has witnessed tremendous advancement in stem cell research and therapy in recent years, with thousands of preclinical studies supporting thousands of human clinical trials conducted worldwide. Emerging evidence in regenerative medicine and stem cell research suggests the treatments are safe, whereas their therapeutic potential, effectiveness, and mode of action require deeper investigation. It is important to introduce the science behind stem cell-based therapy to patients, clinicians, and researchers to further enhance understanding of responsible clinical conduct and so to educate and thus prevent the further emergence of unregulated, deceitful stem cell clinics solely operating for the sake of profit.



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Cell-Based Assays Using iPSCs for Drug Development and Testing
English | 2025 | ISBN: 1071645293 | 268 Pages | PDF (True) | 24 MB
This up-to-date volume presents a set of differentiation and assay protocols useful to researchers involved in disease modeling, drug discovery, and the cell biology of a variety of tissues. The book begins with chapters on culture of induced pluripotent stem cells (iPSCs) and iPSC-derived cells with detailed protocols for culturing and differentiation of iPSC-derived endoderm, hepatocytes, vascular endothelial cells, cardiomyocytes, renal podocytes, neurons, and astrocytes. This is accompanied by newer protocols for the use of 3D cultures in assays adapted for drug development purposes, with new techniques such as high content analysis and microphysiological systems. Written for the highly successful Methods in Molecular Biology series, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step and readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls.



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Aliya Abykayeva-Tiesenhausen, "Central Asia in Art: From Soviet Orientalism to the New Republics"
English | ISBN: 1784533521 | 2016 | 304 pages | PDF | 655 MB
In the midst of the space race and nuclear age, Soviet Realist artists were producing figurative oil paintings. Why? How was art produced to control and co-opt the peripheries of the Soviet Union, particularly Central Asia? Presenting the 'untold story' of Soviet Orientalism, Aliya Abykayeva-Tiesenhausen re-evaluates the imperial project of the Soviet state, placing the Orientalist undercurrent found within art and propaganda production in the USSR alongside the creation of new art forms in Kazakhstan, Kyrgyzstan and Uzbekistan. From the turmoil of the 1930s through to the post-Stalinist era, the author draws on meticulous new research and rich illustrations to examine the political and social structures in the Soviet Union - and particularly Soviet Central Asia - to establish vital connections between Socialist Realist visual art, the creation of Soviet identity and later nationalist sentiments.

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Central Bank Digital Currency: The Birth of the Digital Euro
English | 2025 | ISBN: 3031809564 | 343 Pages | PDF (True) | 6 MB
This book looks at the new phenomenon of Central Bank Digital Currency (CBDC) with a focus on the launch of the Digital Euro in the European Union. It contains treatment of the subject of CBDC from various perspectives, with each of the authors formulating viewpoints regarding this new phenomenon. It also offers an insightful assessment of the legal status of a central bank digital currency, engaging in the theoretical effort of testing the legal implications of the birth of a digital complement to cash. The chapters focus on the rationale for a digital Euro, its ability to aid financial inclusion, the constitutional foundations of the CBDC, demands of a digital euro on the side of the beneficiaries of the retail payment system, and the "mechanics" of the CBDC in relation to its issuance and governance. It will be of interest to financial services, banking, financial regulation, and monetary policy researchers and scholars alongside lawyers and policymakers.



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