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[booksz]

Mastering SEO Strategies for the Modern Web: Boost Visibility, Drive Traffic, and Dominate Search Rankings with Proven SEO Strategies to Accelerate Business Growth (English Edition) by Michael Van Den Reym
English | December 11, 2024 | ISBN: N/A | ASIN: B0DWDY5HXB | 225 pages | PDF | 5.88 Mb
Your Guide to Ranking Higher: A Business-Focused SEO Playbook

Key Features
● Practical insights to apply SEO strategies for real business growth.
● Step-by-step guide to become a successful SEO professional.
● Complete references and tools to update your SEO knowledge and skills.
Book Description
In today's digital world, mastering Search Engine Optimization (SEO) is essential to stand out and thrive online. Mastering SEO Strategies for the Modern Web is your ultimate guide to transforming your website into a search engine powerhouse, driving traffic, and significantly boosting your visibility.
You'll begin by understanding the core principles of SEO in the Introduction to SEO, learning why it's vital for your online success. Dive into Indexation and Keyword Research to uncover how search engines find and rank your content, and discover the best tools to choose the right keywords that will work for you.
You will master Copywriting for SEO to create content that engages both your audience and search engines. You will leverage the power of Links to boost your site's authority and use Local SEO to effectively reach customers in your area.
You will align your SEO efforts with your business goals in Business Strategy and SEO, and craft a successful plan in Content Strategy and SEO. You will optimize your website's performance with Technical SEO, stay ahead with the latest SEO Trends, and measure your progress through SEO Reporting.
Whether you're just starting out or looking to refine your skills, Mastering SEO Strategies for the Modern Web will provide you with the essential knowledge and actionable tools to dominate search rankings and accelerate your business growth.
What you will learn
● Grasp SEO fundamentals to enhance your site's online visibility.
● Perform detailed keyword research and create highly optimized content.
● Align SEO strategies seamlessly with your business objectives.
● Build robust technical and content-based SEO strategies for growth.
● Adapt to emerging SEO trends and stay ahead of the competition.
● Develop actionable SEO reports to track and improve performance.
Who is this book for?
This book is tailored for aspiring SEO professionals, entrepreneurs, and marketers looking to master effective SEO strategies. A basic understanding of digital marketing concepts and a keen interest in the digital landscape will help readers make the most of this guide.
Table of Contents
1. Introduction to SEO
2. Indexation
3. Keyword Research
4. Copywriting for SEO
5. Links
6. Local SEO
7. Business Strategy and SEO
8. Content Strategy and SEO
9. Technical SEO Strategy
10. SEO Trends
11. SEO Reporting
Index
About the Author
Michael Van Den Reym is an SEO-expert with a data-driven approach and a passion for helping businesses grow their online presence.
His journey with the internet began in 2001, when he started building websites, sparking a lasting love for all things digital. This passion led him to pursue a master's degree in applied economics, specializing in marketing and ICT. During his studies, he created an online survey platform, with over 200000 users, mainly driven by SEO traffic. In 2008, he entered the professional world as an SEO specialist, marking the beginning of a career dedicated to digital marketing and analytics. Michael worked as a domain lead in SEO and innovation at iO, the largest digital agency in Belgium.

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[booksz]

Mastering Test-Driven Development with React: Build Uncluttered and Robust React Applications Using Test-Driven Development Principles with Jest, React Testing Library, and Mocha (English Edition) by Ravi Kumar Kumar Gupta, Ajay Mudaliyar, Himanshu Bhoraniya
English | December 2, 2024 | ISBN: 8196862075 | 233 pages | MOBI | 27 Mb
React and TDD: Craft Reliable, High-Quality Apps from Scratch!

Book Description
Test-Driven Development (TDD) is an essential practice for creating reliable, bug-free React applications. By focusing on writing tests before code, TDD ensures that your application is not only functional but also scalable and maintainable.
"Mastering Test-Driven Development with React" is your comprehensive guide to learning and mastering Test-Driven Development (TDD) in React applications. You'll discover how to write tests before implementing code, helping you build reliable, maintainable React apps with confidence. By integrating TDD into your development process, you'll improve code quality, catch bugs early, and create more stable applications.
With practical, hands-on examples, you'll explore how to use popular tools like Jest, Mocha, and React Testing Library. You'll dive into testing React components, hooks, API interactions, and managing state with Redux, all while learning techniques that you can apply to real-world projects.
Whether you're a beginner or an experienced developer, this book will help you enhance your testing practices and build higher-quality React applications. You'll gain the tools and knowledge needed to seamlessly incorporate automated testing into your workflow, ensuring your React projects are robust, scalable, and easier to maintain.
Table of Contents
1. Getting Started with TDD
2. Understanding the Testing Basics
3. The Road Ahead and Preparation
4. Testing with ReactJS
5. Users and Login Module
6. Project Module
7. Task Module
8. Integrating Testing into the Development Process
9. The Opening Note
Index

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Mastering the Essentials of Data Analysis Using Python by John U. Nnoruka
English | October 11, 2024 | ISBN: N/A | ASIN: B0DJYP8GHF | 69 pages | EPUB | 4.31 Mb
Unlock the potential of data analysis with this comprehensive, beginner-friendly course, Mastering the Essentials of Data Analysis Using Python. This course is designed for anyone eager to dive into the world of data analysis, even if you have no prior experience. With seven meticulously crafted modules, you'll journey from the basics of Python to advanced data analysis techniques, empowering you with practical skills to make informed decisions using data.Course Highlights:Module 1: Introduction to Data AnalysisGet an overview of the data analysis landscape, its importance, and how it impacts various industries.Module 2: Getting Started with PythonLearn the fundamentals of Python, a powerful and versatile language widely used in data analysis and beyond.Module 3: Data Manipulation with PandasMaster the Pandas library, a vital tool for data manipulation, cleaning, and transformation.Module 4: Data VisualizationDiscover how to create compelling visual representations of data, helping you to convey insights effectively.Module 5: Data Cleaning and PreparationLearn essential techniques to clean, preprocess, and prepare data for analysis.Module 6: Statistical AnalysisExplore the foundations of statistics and how to apply them in Python for insightful data interpretations.Module 7: Real-World ProjectApply everything you've learned by working on a mini project, which will give you hands-on experience with a real dataset.Whether you're looking to enhance your skillset for career growth or want to explore a new field, this course will give you the tools you need to start your journey in data analysis with Python. Join us and master the essentials to make data-driven decisions confidently!

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Mastering the Snowflake SQL API with Laravel 10: A Comprehensive Guide to Data Cloud Integrated Development (Apress Pocket Guides) by Ronald Steelman
English | December 13, 2024 | ISBN: 886880381X | 152 pages | MOBI | 0.55 Mb
This book is your essential guide to mastering Snowflake's SQL API, offering a comprehensive understanding of this powerful tool. In today's data-driven world, robust, flexible, and scalable solutions are crucial, and Snowflake's Data Cloud platform is a game-changer in cloud data warehousing and analytics. The book includes examples using both Snowflake and the Laravel PHP Framework, assuming basic knowledge of SQL and Laravel.

Key topics include SQL API development, SQL basics, advanced techniques, data security, performance tuning, best practices for data warehousing, integrations, real-world use cases, future trends in data analytics, and leveraging PHP in Laravel for dynamic web applications. This book equips you with the skills to unlock insights, make data-driven decisions, and stay ahead in your industry.
Whether you're aiming to advance your career, enhance your organization's data infrastructure, or confidently make data-driven decisions, Mastering Snowflake SQL API with Laravel 10 is a must-have resource for excelling in integrated data analytics and cloud data warehousing.
What You Will LearnMaster SQL fundamentals and advanced techniquesExplore data loading, security, and performance optimizationKeep up-to-date on best practices for efficient data warehousingGain insights into real-word use casesPrepare for future Snowflake and data innovations
Who This Book is For
Data professionals, IT managers, business executives, students, and data enthusiasts.

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Mastering the TAPMT TABLEAU: Revisiting Predictive Accuracy with Tarot
by Toni Savory
English | 2025 | ISBN: 0764368915 | 144 pages | True EPUB | 6.34 MB

Unlike traditional methods, the tableau style offers a narrative-driven, highly accurate reading experience by using visual clues and card interactions.Mastering the Tarot Tableaudelves deep into this captivating technique, revealing how card sequence, influence, and movement provide profound insights. The tableau method turns every reading into a rich storytelling experience, shedding light on relationships, fortunes, and everyday occurrences. Discover how directionality and position add new layers of meaning to familiar cards, making your readings more dynamic and precise. WithMastering the Tarot Tableau, you will
* Master Tarot fundamentals;
* Understand card meanings within the tableau context;
* Learn both beginner and advanced tableau techniques;
* Build compelling narratives in your interpretations;
* Explore card interactions and positional significance;
* Decode the impact of majors, court cards, pips, suits, and numbers; . . . and much more.

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Mastering U.S. Tax Preparation: Real-World Scenarios, IRS Compliance, and Career Success for Modern Tax Professionals by WealthWise FT
English | April 5, 2025 | ISBN: N/A | ASIN: B0F3TLVCSK | 89 pages | EPUB | 0.21 Mb
Mastering U.S. Tax Preparation

Real-World Scenarios, IRS Compliance, and Career Success for Modern Tax Professionals
Are you ready to go beyond theory and become a confident, trusted tax preparer in today's complex U.S. tax landscape?
Whether you're just starting out or you're a seasoned preparer ready to sharpen your edge, this all-in-one guide delivers the clarity, tools, and strategies you need to thrive in the real world of tax preparation.
Inside this comprehensive manual, you'll discover: Step-by-step guidance on filing individual and business tax returns Clear explanations of IRS rules, forms, and audit triggers Real-world case studies-from freelancers and small business owners to retirees and remote workers Expert advice on handling IRS notices, amended returns, and ethical dilemmas Proven systems for managing clients, avoiding errors, and scaling your tax practiceWritten in plain language and packed with checklists, insights, and best practices, this is more than a technical manual-it's your go-to playbook for building a credible, compliant, and client-centered tax business.
Whether you're preparing 10 returns a year or 1,000, Mastering U.S. Tax Preparation gives you the confidence, competence, and career growth you deserve.
Perfect for:Enrolled Agents (EAs), CPAs, and tax professionalsBookkeepers and accountants expanding into taxStudents and aspiring tax preparersFinancial coaches and solopreneurs supporting clients with taxesUpdated for 2025 tax laws. Includes IRS red flags, due diligence guides, and post-filing strategies.

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Mastering XDC: Unlock, Invest, Thrive (Blocks and Chains: The Beginners Guide to Crypto, Altcoins and Cryptocurrency) by Jack Muste
English | January 16, 2025 | ISBN: N/A | ASIN: B0DTBTTW16 | 172 pages | EPUB | 0.85 Mb
How to Finally Understand XDC and Unlock Its Potential

Imagine this: You hear about the XDC Network's potential to revolutionize trade finance, but every explanation feels like it's written in a foreign language. Or maybe you've watched countless videos and read articles about investing in XDC, but you're still unsure where to even begin. Worse yet, you try to join conversations in the XDC community, only to feel lost and out of your depth.
It's not your fault. In today's fast-moving world of blockchain and cryptocurrencies, the information is often confusing, overly technical, or scattered across dozens of sources. You're left trying to piece it all together, often feeling overwhelmed and stuck.
Even worse, every day you wait to understand XDC, you might be missing out on opportunities. You see others thriving in this space, but the fear of making a mistake or not having enough knowledge holds you back. That hesitation makes you question if you'll ever "get it" or if it's already too late to start.
But it's not too late. This book is your shortcut to finally mastering XDC and the XDC Network.
-Unpack XDC's ecosystem with ease - Clear, beginner-friendly explanations break down the technology, so you'll never feel lost again.
- Discover investment insights - Learn the key factors behind XDC's value and how to make informed decisions without second-guessing.
-Step into the future with confidence - Explore XDC's revolutionary use cases and what's next, so you can stay ahead of the curve.

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Ed Simkins, "Materials (Science in Infographics)"
English | 2019 | ISBN: 1538242850 | EPUB | pages: 32 | 4.7 mb
Where do the objects in our lives come from? Everything has a source, and that origin might be surprising. Readers will learn about how chemists study the building blocks of our world, and how materials can be changed by applying different chemical and physical reactions. By utilizing colorful pictographs, icons, and graphics, readers will become immersed in the wonderful world of science. Especially helpful for students who struggle with traditional textbooks, this book will change the way readers look at objects they use every day.

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Math Anxiety-How to Beat It!
by Cafarella, Brian;
English | 2025 | ISBN: 1041010869 | 244 pages | True EPUB | 8.33 MB

How do we conquer uncertainty, insecurity, and anxiety over college mathematics? You can do it, and this book can help.
The author provides various techniques, learning options, and pathways. Students can overcome the barriers that thwart success in mathematics when they prepare for a positive start in college and lay the foundation for success.
Based on interviews with over 50 students, the book develops approaches to address the struggles and success these students shared. Then the author took these ideas and experiences and built a process for overcoming and achieving when studying not only the mathematics many colleges and universities require as a minimum for graduation, but more to encourage reluctant students to look forward to their mathematics courses and even learn to embrace additional ones.
Success breeds interest, and interest breeds success. Math anxiety is based on test anxiety. The book provides proven strategies for conquering test anxiety. It will help find ways to interest students in succeeding in mathematics and assist instructors on pathways to promote student interest, while helping them to overcome the psychological barriers they face. Finally, the author shares how math is employed in the "real world," examining how both STEM and non- STEM students can employ math in their lives and careers. Ultimately, both students and teachers of mathematics will better understand and appreciate the difficulties and how to attack these difficulties to achieve success in college mathematics.

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Mathematical and Computational Modelling Across the Scales
English | 2025 | ISBN: 3031848969 | 196 Pages | PDF EPUB (True) | 39 MB
Many physical and engineering systems deal with micro-, meso-, macro-, and multi-scale phenomena. The accurate description and the reliable simulation of such phenomena entail major challenges from the point of view of both mathematical modelling and computational engineering. This book covers a selection of challenges related to "Mathematical and Computational Modelling Across the Scales", stemming from the lecture notes of the XX edition of the Jacques-Louis Lions Spanish-French School in Numerical Simulations in Physics & Engineering. The thematic focus is broad, encompassing mathematical models of complex physical problems, theoretical results on their derivation, and development of numerical methods for their efficient simulation. The contributions of the book include: uncertainty quantification for phenomena at different scales such as epidemic dynamics, medical imaging, and geophysical exploration; structural health monitoring integrating small-scale sensor data in large-scale computational models; frontier numerical methods for the simulation of geophysical and heliophysical dynamics accounting for multi-scale, heterogeneous media; multi-physics, multi-scale models for the mechanobiology of atheroma plaques formation; locomotion models for swimming at the micro-scale; mathematical foundations of quantum mechanics phenomena at the micro-scale. The book is addressed to scientists and engineers, from both academia and industry, interested in the mathematical modelling and numerical simulation of a variety of complex systems in physics and engineering characterised by multiple scales.

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Mathematical and Statistical Methods for Actuarial Sciences and Finance: MAF2024 by Marco Corazza, Frédéric Gannon, Florence Legros
English | August 2, 2024 | ISBN: 3031642724 | 315 pages | MOBI | 26 Mb
The book presents a collection of peer-reviewed short papers selected from those presented at the International Conference Mathematical and Statistical Methods for Actuarial Sciences and Finance - MAF2024. The year 2024 marks the twentieth anniversary of the first edition of this conference.

The idea behind this book is that collaboration and cross-pollination between mathematicians and statisticians working in actuarial sciences and finance could enhance research in these fields. The effectiveness of this concept has been demonstrated by widespread participation across all editions, held at various locations including the University of Salerno, Italy (2004, 2006, 2010, 2014, and 2022); Ca' Foscari University of Venice, Italy (2008, 2012, and 2020); University Paris-Dauphine in Paris, France (2016); University Carlos III of Madrid, Madrid (2018); and University of Le Havre Normandie, Le Havre, France (2024). This effectiveness is also evident in the attention consistently shown by both the scientific community and professionals toward the volumes of peer-reviewed papers accompanying all past editions of MAF.
The book is a valuable resource for academics, researchers, Ph.D. students, and professionals. Furthermore, it is also of interest to other readers with a quantitative background.

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Mathematical Foundations and Numerical Analysis of the Dynamics of an Isotropic Universe by Sergio Benenti
English | July 31, 2024 | ISBN: 3031640322 | 164 pages | MOBI | 27 Mb
This book is an enhanced and expanded English edition of the treatise "Fondamenti matematici e analisi numerica della dinamica di un Universo isotropo," published by the Accademia delle Scienze di Torino in volume no. 42-43, 2018-2019. The book summarizes some of the principal findings from a long-term cosmology research project, aiming to clarify significant results through clear mathematical postulates. Despite efforts, a single mathematical model accurately describing the universe's evolution remains elusive due to early universe complexity and numerous observational parameters. Over the past century, various models have been proposed and discarded, illustrated by debates on the cosmological constant and spatial curvature assumptions. Currently, many models lack clear foundations, causing confusion in the field. Standard cosmological approaches rely on principles like Weyl's principle, homogeneity, and isotropy, but may overlook discerning purely geometrical properties from those dependent on field equations. This book aims to bring order to cosmology by starting from understandable mathematical postulates, leading to theorems. Disagreements on postulates can prompt adjustments or alternative approaches. Physics often consists of deductive theories lacking explicit delineation of underlying concepts and postulates, a criticism relevant to cosmological theories. Despite a late 1990s consensus on the Lambda cold dark matter model, the absence of a logical-deductive structure in literature complicates understanding, leading some to humorously dub it the "expanding Universe and expanding confusion."

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Mathematical Modeling and Simulation of Systems: Selected Papers of 19th International Conference, MODS, November 11-13, 2024, Chernihiv, Ukraine
by Volodymyr Kazymyr, Anatoliy Morozov
English | 2025 | ISBN: 3031907345 | 492 Pages | True ePUB | 83 MB

This book contains papers on mathematical modeling and simulation of processes in various areas: in ecology and the environment, manufacturing and energetics, information technology, samples of special purpose equipment and cyber-physical systems. In the context of comprehensive digitalization, computer modeling becomes a direct component of creating and operating modern complex multi-domain systems.
The outcomes presented in the book will be useful to specialists involved in the modeling of real-world and cyber-physical systems, physical processes simulation, management and decision-making models, functioning and cybersecurity models, modeling software and tools. Scientists have the opportunity to familiarize themselves with the latest research in a variety of solutions proposed by leading scientists and to determine promising directions for solving complex scientific and practical tasks. Chapters of this book contain papers presented at the 19th MODS International Conference, November 11-13, 2024, Chernihiv, Ukraine.

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Mathematical Theory of Black Holes in Higher Dimensions (Lecture Notes in Physics) by Petya Nedkova, Stoytcho Yazadjiev
English | August 17, 2024 | ISBN: 3031614917 | 256 pages | MOBI | 35 Mb
This book portraits the mathematical theory which lies behind black hole solutions in spacetimes with an extra dimension. Step by step the authors build a comprehensive picture of the main concepts and tools necessary to understand these geometries. In this way the book addresses questions like: How do we describe black holes in higher dimensions? How can we construct such geometries explicitly as exact solutions to the field equations? How many independent solutions can exist and how are they classified?

The book concentrates on five-dimensional stationary and axisymmetric spacetimes in electro-vacuum and systematically introduces the most important black geometries which can arise in these settings. The authors follow the natural progress of the research area by initially describing the first results that were obtained intuitively and sparkled interest in the community. Then the elaborate mathematical techniques are introduced which allow to systematically construct exact black hole solutions. Topics like the integrability of the theory, the hidden symmetries of the field equations, the available Bäcklund transformations and solution generation techniques based on the inverse scattering method are covered. The last part of the book is devoted to uniqueness theorems showing how to classify the black hole spacetimes and distinguish the non-equivalent ones.
The book is not just a mere collection of facts but a methodological description of the most important mathematical techniques and constructions in an active research area. The discussion is pedagogical and all the methods are demonstrated on a variety of examples. Most of the book is adapted to the level of a graduate student possessing a basic knowledge of general relativity and differential equations, and can serve as a practical guide for quickly acquiring the specific concepts and calculation techniques. Both authors have contributed to the research area by their original results, and share their own experience and perspective.

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Mathematische Geschichten für begabte Grundschülerinnen und Grundschüler:
Graphen, Spiele, Teiler und Beweise
Deutsch | 2025 | ISBN: 3658473797 | 192 Pages | PDF (True) | 9 MB

Entdecken und fördern Sie mit diesem inspirierenden und praxisnahen Buch das Potenzial mathematisch begabter Grundschülerinnen und Grundschüler in der 3. und 4. Klasse! Sorgfältig ausgearbeitete, größtenteils praxiserprobte Lerneinheiten sind in eine spannende Geschichte eingebunden. Die Aufgaben fördern die mathematische Denkfähigkeit, Phantasie und Kreativität. Unter anderem lernen die Schülerinnen und Schüler, schwierige Probleme schrittweise auf einfachere zurückzuführen und Beweise in unterschiedlichen Kontexten zu führen. Die ausführlichen Musterlösungen sind auch für Nicht-Mathematikerinnen und Nicht-Mathematiker verständlich. Daher eignet sich dieses Buch sowohl für Lehrkräfte als auch für Eltern. Ob in Arbeitsgemeinschaften, Förderkursen oder zur Vorbereitung auf Mathematikwettbewerbe: Dieses Buch macht Mathematik zu einem Abenteuer voller Entdeckungen und Erfolgserlebnisse!

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[booksz]

MATLAB for Civil Engineers: From Basics to Advanced Applications
English | 2025 | ISBN: 3031846729 | 1012 Pages | PDF (True) | 43 MB
This book is a comprehensive and rigorous guide to MATLAB for Civil Engineers, bridging the critical gap between theoretical mathematics and practical engineering solutions. With an approachable introduction for students and deep insights for experienced professionals, it caters to a wide range of audiences across civil engineering disciplines―environmental, structural, geotechnical, and transportation engineering. Structured to guide readers progressively, the book begins with foundational MATLAB operations such as syntax and matrix manipulation, then advances into sophisticated engineering applications, including optimization, numerical methods, and data visualization. It covers essential MATLAB functionalities, offering detailed instruction on computation, visualization, and programming, all within the context of solving real-world engineering challenges. What sets this book apart is its hands-on approach. Readers are immersed in practical learning through real-world case studies, examples, and step-by-step exercises designed to reinforce key concepts. The text provides both academic and professional readers with the tools they need to model, analyze, and optimize engineering systems using MATLAB, ensuring they are equipped to handle both routine and complex engineering challenges with confidence. By the end, readers will not only master MATLAB's powerful tools but will also understand how to apply them directly to critical civil engineering problems, positioning themselves to innovate and lead in a field where computational proficiency is increasingly essential.

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[booksz]

Matthew : A Theological Commentary on the Bible By Anna Case-Winters
2015 | 408 Pages | ISBN: 0664232671 | EPUB | 1 MB
One of the most beloved books of the New Testament, the Gospel of Matthew speaks with eloquence and power. Among the Gospels, Matthew paints a fuller picture of the life, ministry, and teachings of Jesus. Anna Case-Winters's incisive commentary reveals that Matthew is clearly a theological book. It is about God's saving work in Jesus Christ. Moreover, it is presented in a way that easily lends itself to the task of teaching and preaching. Case-Winters highlights five themes that shape the distinctive portrait of Jesus this Gospel offers. Here we see Jesus facing up to conflict and controversy, ministering at the margins, overturning presuppositions about insiders and outsiders, privileging the powerless, demonstrating the authority of ethical leadership, challenging allegiance to empire, and pointing the way to a wider divine embrace than many dared imagine. Case-Winters captures the core of Matthew's unique Gospel, which speaks powerfully to the life of Christian faith today in the midst of our own issues and struggles.

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Maximal Planar Graph Theory and the Four-Color Conjecture
English | 2025 | ISBN: 9819647444 | 246 Pages | PDF EPUB (True) | 68 MB
The book consists of nine meticulously developed chapters. It starts with fundamental concepts in graph theory and then advances to pioneering computational proofs and recursive formulas of the chromatic number related to maximal planar graphs. Notable features include comprehensive discharging techniques, innovative approaches for constructing graphs of various orders, and groundbreaking conjectures concerning tree-colorability and unique four-colorability. The concluding chapter introduces Kempe's changes, offering new insights into the dynamics of graph coloring.

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Mayenburg: Three Plays By Marius von Mayenburg; Maja Zade
2015 | 170 Pages | ISBN: 1783199431 | EPUB | 1 MB
A nocturnal flaneur gets caught in a nightmare of murder and desire (The Dog, the Night and the Knife), a canny businessman is suddenly brought low (Eldorado) and two couples get tangled in absurdly comic partner relationships (Perplex In Marius von Mayenburg's plays, dreams and reality are very closely linked and social existence is an endangered construction.

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Meaningful Measurement of the Customer Experience (House of the Customer) by Greg Kihlstrom, Greg Melia
English | April 1, 2024 | ISBN: N/A | ASIN: B0CW1LSYKZ | 206 pages | EPUB | 1.65 Mb
Customer experience has become the primary method of competitive differentiation between most brands today. While most companies claim that customers and their needs drive decisions and priority within their organizations, when it comes time to prioritize customer needs, it can often be more difficult and less clear exactly how and what to do.

There are several reasons for this, and these reasons form the foundation of Meaningful Measurement of the Customer Experience. The book provides guidance on how to create a customer-centric culture that prioritizes customer needs while aligning internal teams around a common goal. It also provides a framework to create a system of meaningful measurement that can not only improve the customer experience by holistically looking at the customer journey, but provide a sustainable method for analysis and optimization with a more agile approach to continuous improvement. This provides internal teams with the metrics and justification they need to continue improving the customer experience, creates a collaborative, customer-centric culture aligned around common goals, and ultimately benefits the customers, who buy, buy more, buy more often, and tell others about their experiences.
This second edition of the book offers expanded commentary on best practices and the individual categories of measurement, as well as some new insights from thought leaders and experts. Drawing on Kihlström's experience working with top organizations, as well as dozens of interviews with Fortune 1000 customer experience leaders for this book and his podcast, The Agile Brand with Greg Kihlström, the secrets of planning, implementing, analyzing, and improving great customer experience in a sustainable way are demystified and made practical.

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