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[booksz]

Managing Employment Relations
by Tony Bennett, Richard Saundry, Margaret Prior
English | 2024 | ISBN: 1398618144 | 481 pages | True PDF EPUB | 41.44 MB

This is a key textbook for postgraduate students taking a module inemploymentrelations on both CIPD and non-CIPD accredited master's courses
Managing Employment Relationsexplains what employment relations means, what the key theories and processes are and how these apply in practice. It explains the legal aspects of employment relations as well as coverage of employee representation, employee voice and participation. There is also expert discussion of how to manage workplace conflict, grievances, workplace discipline as well as how to manage redundancies and employee exits. This eighth edition now includes updated coverage of workplace unions, new material on what role ESG (Environmental, Social and Governance) issues play in the employment relationship and discussion of talent retention and reward.
Pedagogical features throughout include learning objectives, reflective activities, real-world examples, explore further boxes, key learning points and review questions. Online resources include a lecturer manual, lecture slides, sample essay questions, annotated weblinks and additional real-world examples.

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[booksz]

Richard A. Bermudes, Paul E. Keck, Susan L. McElroy, "Managing Metabolic Abnormalities in the Psychiatrically Ill: A Clinical Guide for Psychiatrists"
English | 2006 | pages: 328 | ISBN: 1585622419 | PDF | 3,0 mb
Managing Metabolic Abnormalities in the Psychiatrically Ill is the first book to provide a current review of the relationships among psychiatric illnesses, metabolic abnormalities, and treatment, focusing on how clinicians can tailor care to those doubly-afflicted patients.

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[booksz]

Managing Project Risks
by Peter J. Edwards, Paulo Vaz Serra, Michael Edwards
English | 2024 | ISBN: 1394263805 | 512 pages | True EPUB | 6.35 MB

A comprehensive and highly practical overview of project risk management emphasising pragmatic solutions and user-friendly methods without advanced mathematical techniques
Managing Project Risksprovides a comprehensive treatment of project risk management, offering a systematic but easy-to-follow approach. This book explores critical topics that influence how risks are managed, but which are rarely found in other books, including risk knowledge management, cultural risk-shaping, project complexity, political risks, and strategic risk management.
The book commences with foundational concepts, providing an overview of risk, project definitions, project stakeholders, and risk management systems. Subsequent chapters explore the core processes of project risk management, including risk identification, analysis, evaluation, response strategies, and risk monitoring and control. Additional topics include risk knowledge management, the influence of culture on risk, political risks in projects, and relevant software applications. Experienced readers may choose to navigate directly to the later chapters, which focus on strategic risk management and offer recommendations for planning, building, and maturing a project risk management system.
Throughout, the authors impart a practical approach that does not rely on high level expertise or advanced mathematical techniques; the emphasis remains on pragmatic solutions, user-friendly techniques, and reliable communication, enabling readers to seamlessly integrate theory into practice.
Updates to the newly revised Second Edition ofManaging Project Risksinclude:
Additional tools and techniques for risk identification and an expanded treatment of risk communicationA new tool for early-stage project complexity assessment-the stage where uncertainties, and thus threat and opportunity risks, are at their highest levelA more substantial treatment of planning for crisis response and disaster recovery, taking into consideration climate change and the increasingly prevalent impacts of severe weather phenomenaMore information on strategic risk management, now including public and organizational policy development with respect to risks in projects
Managing Project Risksis an essential resource for practitioners of project management across architecture, construction, engineering, and technology disciplines, for undergraduate and postgraduate students, and for public and private sector stakeholders involved in decision-making and policy development. It is useful wherever project-driven activities are undertaken.

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[booksz]

Dean Leffingwell, Don Widrig, "Managing Software Requirements: A Use Case Approach"
English | 2003 | pages: 544 | ISBN: 032112247X | PDF | 4,2 mb
This Second Edition of the popular text Managing Software Requirements focuses on this critical cause of failure and offers a practical, proven approach to building systems that meet customers' needs on time and within budget. Using an approachable style, their own war stories and a comprehensive case study, the authors show how students can effectively identify requirements by applying a variety of techniques, centered on the power of use cases. The book illustrates proven techniques for determining, implementing, and validating requirements.

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[booksz]

Managing the Pressure of Success and Time by Joseph Kyei Ankrah
English | October 28, 2024 | ISBN: N/A | ASIN: B0DLBH78V6 | 53 pages | EPUB | 0.09 Mb
Managing the Pressure of Success and Time!

The greatest desire of every human being is to be successful. Getting success is one thing and being able to maintain the success or be at the top is another thing. It is sometimes easier to get success than to manage it. There are people who have had incredible success in the past but have now been reduced to beggars. They have moved from grace to grass. It is easier to manage failure than success. When you become successful, different interest groups may want to get their portion of your wealth. People may use fair and foul means to get what they want from you. You need special skills to manage the interest of all these people. If you are a failure, people naturally run away from you and therefore you have nobody to manage. Success puts enormous pressure on you especially if you want to be accepted completely by society. For this reason many people do not want to admit that they are successful. It calls for wisdom and knowledge to be able to manage success especially in Africa where dependency ratio is very high. This book intends to provide you with the tools, skills, strategies, tactics and more to be able to manage your success well. One of the major resources you will need as a successful person is time. You will be invited to all weddings, funerals, annual harvest of churches, naming ceremonies and the like. You need time for your family, God, employers, friends, entertainment, and medical checkup. The quality of your life will depend on your ability to manage your time well. You must manage your time so well that you can do more within a limited period of time. This book shows you how to The book also provides you with skills and principles you need to overcome challenges of modern leadership!

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[booksz]

Malcolm L. Johnson, "Managing with Asperger Syndrome"
English | 2004 | pages: 140 | ISBN: 1843101998 | PDF | 0,5 mb
This insider account provides much-needed information about a subject of increasing interest: people with Asperger Syndrome (AS) working in management positions. Johnson draws on his personal experiences to explain how elements such as the working environment, managing staff, group dynamics and office politics can have a profound influence on work performance. He provides useful examples and guidance on adapting to the workplace and coping with the pressures and demands of professional roles.

Full of practical advice, this book will be essential reading for anyone with AS in employment as well as their managers, colleagues, family and friends, as well as supporting professionals.

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[booksz]

Manhattan Review, "Manhattan Review: The Gre Complete Guide"
English | 2013 | pages: 408 | ISBN: 8131795381 | PDF | 3,4 mb

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[booksz]

Manifestazione, Tecniche Avanzate: Impara a Manifestare a Livello Avanzato per Ottenere Realmente Ciò che Vuoi (Italian Edition) by Luca Nuvole
Italian | January 7, 2025 | ISBN: N/A | ASIN: B0DSJK8XCH | 88 pages | EPUB | 0.73 Mb
Hai mai concentrato tutte le tue energie mentali e fisiche su un obiettivo, ma non sei riuscito a raggiungerlo? Hai mai sentito che ti manca sempre quel piccolo passo per realizzare i tuoi sogni?

Se la risposta è sì, è il momento di provare un approccio diverso alla manifestazione. Questo libro ti guida attraverso 12 tecniche avanzate che ti permetteranno di perfezionare e amplificare il tuo potere di attrarre ciò che desideri nella vita.
Nel mio primo manuale, "Manifesting, Scienza o Mito", ti ho introdotto i principi base per manifestare i tuoi desideri. In questo volume, vado oltre. Ti mostro tecniche pratiche per superare le resistenze interiori che ti frenano, per mantenere alta la fiducia in te stesso e per gestire le emozioni che possono ostacolare il tuo percorso di crescita.
Il Manifesting non è solo una questione di fede: è un impegno concreto, quotidiano, che ti porta a scoprire te stesso, ad aumentare la tua consapevolezza e a crescere. Solo con determinazione, chiarezza e pazienza vedrai risultati reali.
In questo libro scoprirai 12 tecniche avanzate che ti aiuteranno a:
Liberare i blocchi mentali che ti impediscono di raggiungere il successo.
Gestire le emozioni che influenzano la tua energia e la tua capacità di attrarre ciò che desideri.
Rafforzare la fiducia in te stesso, creando una mentalità orientata al successo.
Vivere con maggiore consapevolezza, facendo scelte più in linea con i tuoi obiettivi.
Sperimentare la pazienza e l'azione ispirata, comprendendo che ogni passo è essenziale per il processo di trasformazione.
Un Bonus Speciale per Te!
Alla fine del libro, troverai un codice QR che ti permetterà di scaricare gratuitamente il "369 Diario della Manifestazione". Questo strumento ti aiuterà a monitorare i tuoi progressi e a mantenere alta la motivazione durante il tuo viaggio di manifestazione.
Se sei pronto a portare la tua pratica di Manifesting al livello successivo, se non vuoi più accontentarti di risultati superficiali, questo libro è la chiave che ti aiuterà a raggiungere il prossimo livello. Non aspettare oltre: scopri le tecniche avanzate di Manifestazione e comincia a creare oggi la vita che hai sempre sognato.

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[booksz]

Manifesting, la Guida Definitiva: 2 Libri in 1 sulla Manifestazione con Teoria e Tecniche Avanzate per Sfruttare il Potere della Tua Mente (Italian Edition) by Luca Nuvole
Italian | January 6, 2025 | ISBN: N/A | ASIN: B0DSGJBZPL | 174 pages | EPUB | 0.74 Mb
Hai un sogno che ti piacerebbe si realizzasse o senti che ti manca sempre qualcosa perchè i tuoi desideri si realizzino?

Se la risposta è sì, è il momento di capire come attrarre ciò che desideri attraverso la manifestazione, una pratica potentissima che valorizza il potere della tua mente.
È arrivato il momento di vivere la vita che desideri: che sia legata al successo nella carriera, a una nuova relazione o semplicemente a una ritrovata serenità. Il Manifesting ti offre gli strumenti per prendere il controllo della tua vita, trasformando sogni e desideri in cambiamenti concreti.
Questo bundle esclusivo di due libri è la tua guida completa in questo percorso, che non solo ti insegnerà cos'è la manifestazione e come farla diventare realtà, ma anche come applicarla fin da subito grazie a tecniche pratiche. Attraverso esempi concreti e consigli utili, ti aiuterò a sbloccare il tuo potenziale e a chiarire ciò che desideri davvero. Che tu voglia successo, relazioni più profonde o serenità interiore, questo libro è la chiave per plasmare il tuo futuro.
Amerai questo manuale perché in un'unica soluzione troverai 2 libri:
"Manifesting, Scienza o Mito": la teoria spiegata in 5 semplici passi, unendo spiritualità e razionalità. Inoltre, include casi concreti di applicazione del Manifesting e 10 modelli da copiare ed utilizzare per iniziare a manifestare.
"Manifestazione, Tecniche Avanzate": la pratica per manifestare attraverso 12 tecniche, che ti aiuteranno a superare le resistenze interiori, mantenere alta la fiducia in te stesso e gestire le emozioni che possono ostacolare il tuo percorso di crescita.
Un Bonus Speciale per Te!
Alla fine del libro, troverai un codice QR che ti permetterà di scaricare gratuitamente il "369 Diario della Manifestazione". Questo strumento ti aiuterà a monitorare i tuoi progressi e a mantenere alta la motivazione durante il tuo viaggio di manifestazione.

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[booksz]

Manual of Clinical Microbiology
by Karen C. Carroll, Michael A. Pfaller, James A. Karlowsky, Alexander J. McAdam, Marie Louise Landry, Robin Patel, Bobbi S. Pritt
English | 2024 | ISBN: 1683674294 | 3436 pages | True EPUB | 156.21 MB

Revised by a collaborative, international, interdisciplinary team of editors and authors, this edition of the Manual of Clinical Microbiology includes the latest applications of genomics and proteomics and is filled with current findings regarding infectious agents, leading-edge diagnostic methods, laboratory practices, and safety guidelines. This edition also features four new chapters: Diagnostic Stewardship in Clinical Microbiology; Salmonella; Escherichia and Shigella; and Morganellaceae, Erwiniaceae, Hafniaceae, and Selected Enterobacterales. This seminal reference of microbiology continues to set the standard for state-of-the-science laboratory practice as the most authoritative reference in the field of microbiology.
If you are looking for online access to the latest from this reference or site access for your lab, please visitwww.wiley.com/learn/clinmicronow.

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[booksz]

Heiner Biedermann PhD, "Manual Therapy in Children"
English | 2004 | pages: 325 | ISBN: 0443100187 | PDF | 54,8 mb
A comprehensive conceptual approach to the subject of manual medicine in children, linking function and structure together at different ages. Very much evidence based with contributions by the leading practitioners in Europe.

- Presents a fresh, evidence-based approach to the management of a wide range of pediatric problems
- Features approximately 250 high quality illustrations that clarify key points
- The Basics summarizes essential theoretical information such as anatomy and physiology, neuromotor development of the first 5 years ― crawling to walking, and surface anatomy
- Clinical Insights looks at issues which may affect the neuromotor development of the child and offers management approaches including birthing interventions, birth trauma, differential diagnosis of central and peripheral neurological disorders, and asymmetry
- Practical Aspects of Manual Therapy in Children includes advice on communicating with parents and children; guidance for examination and treatment; and considerations for treating different joints and spinal regions
- Radiology in Manual Therapy describes the functional radiology of the spine in the young child and how to take, interpret, and document radiographs in infants and young children.
- Making Sense of It All outlines the clinical picture including functional disorders (such as KiSS syndrome), neurological and biomechanical disorders, and the long-term consequences of untreated functional disorders in the first year
- Other topics include therapy for children with CP, hydrocephalus, radiological monuments of cervical stress, ADD (attention deficit disorder), POS (psycho-organic syndrome), MCD (minimal cerebral damage), and hereditary predisposition

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[booksz]

Manufacture and Supply, Science and Regulation Towards High-Quality Medicinal Products (814 Pages)
by Chan Lai Wah & Sia Chong Hock
English | 2024 | ISBN: 9811295492 | 815 pages | True PDF | 1.13 GB

In this book, readers will get to understand quality and safety issues relating to a myriad of medicinal products not previously covered in a single treatise. These range from traditional medicines, herbal formulations, and health supplements, to modern pharmaceuticals and biopharmaceuticals, to frontier technologies such as recombinant proteins, monoclonal antibodies, novel and traditional vaccines, cells, tissues and gene therapy products. The upstream manufacture and assurance of quality and supply chain integrity for active pharmaceutical ingredients and excipients, as well as their challenges, are being given their due attention here. Quality and safety issues arising from product contamination and adulteration, as well as falsified and counterfeit medicines, have also been highlighted, together with their trends and proposed solutions to combat these sub-standard and spurious medicines. Concurrently, the text examines the risks and opportunities, as well as the challenges and benefits, faced by pharmaceutical manufacturers, regulatory authorities and consumers. It elaborates on how these key stakeholders can work together to achieve a win-win-win outcome via ongoing national, regional and global partnerships, collaborations, harmonization and reliance initiatives. New and emerging issues confronting the pharmaceutical sector, such as online pharmacies and medicinal product e-commerce, quality by design, continuous manufacturing, pharmaceutical data integrity and Industry 4.0, have also been weaved into its content. This book is a comprehensive collection of published papers, lecture materials and current practical research work for the pharmaceutical and biopharmaceutical industry and serves as a one-stop reference for its wide range of readers.

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[booksz]

maranGraphics Development Group, "Maran Illustrated Yoga"
English | 2005 | pages: 321 | ISBN: 1592008682 | PDF | 24,9 mb
Produced by the award-winning maranGraphics Group, Maran Illustrated Guide to Yoga is a valuable resource for all readers, regardless of age or fitness level. Instead of describing the myriad ways to perform each pose, Maran Illustrated Guide to Yoga shows the reader the best way, while the full-color photographs and clear, step-by-step instructions walk the reader through each pose from beginning to end. Thorough topic introductions and useful tips provide additional information and advice to enhance the readers yoga experience and help meet their individual needs. Maran Illustrated Guide to Yoga is packed with essential information including warm-up poses, breathing exercises, seated poses, chair poses, standing poses, bends, relaxation poses, practice sequences and much more. This book is an invaluable guide for beginners who wish to familiarize themselves with the basics of yoga without having to participate in classes, or as a refresher course for individuals wishing to become reacquainted with yoga. Maran Illustrated Guide to Yoga costs less than the price of one private yoga lesson and will be a permanent resource that can be accessed at any time.

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[booksz]

Marcas que vendem: estratégias eficazes para criar e fortalecer identidades de marca (Portuguese Edition) by Reginaldo Osnildo
Portuguese | June 17, 2024 | ISBN: N/A | ASIN: B0D7BRFZ61 | 146 pages | EPUB | 2.04 Mb
Bem-vindo a "Marcas que vendem: estratégias eficazes para criar e fortalecer identidades de marca". Neste livro, você encontrará um guia completo e detalhado para construir e gerenciar uma identidade de marca que não só atraia clientes, mas também crie uma conexão duradoura com eles. Em um mercado cada vez mais competitivo, uma marca forte é essencial para se destacar, fidelizar clientes e maximizar a receita.

Ao longo dos capítulos, vou compartilhar insights atualizados e práticos que facilitam a vida de profissionais de marketing, designers de marca e gestores de empresas. Você aprenderá como definir os elementos-chave de uma identidade de marca, realizar pesquisas de mercado, criar uma identidade visual impactante e muito mais. Cada capítulo foi cuidadosamente elaborado para fornecer estratégias aplicáveis e eficazes, sempre com uma linguagem acessível e direta.
Este livro é mais do que um manual; é uma ferramenta indispensável que ajudará você a transformar sua marca em um verdadeiro ativo estratégico. Ao final de cada capítulo, você será convidado a explorar o próximo tema, garantindo uma jornada de aprendizado contínua e envolvente.
Atenciosamente
Prof. Dr. Reginaldo Osnildo

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[booksz]

Tim (Bava Mario) Lucas, "Mario Bava : All the Colors of the Dark"
English | 2007 | pages: 1128 | ISBN: 096337561X | PDF | 141,6 mb
Introduction by Martin Scorsese. Foreword by Italian Horror Pioneer Riccardo Freda. This is the Complete Story of Mario Bava's life and careers as director, cameraman and special effects artist. Interviews with more than 100 actors, co-workers, friends and family members. The Definitive Study of each of his films: production histories, cast biographies, critical analysis, and video information. Never-before Published Photos including the only color shots taken on the set of BLACK SUNDAY. Original Mario Bava Storyboards - including the boards for the unfilmed project BABY KONG. Original Mario Bava Artwork - Some in Full Color! Bava's Secret Filmography: His uncredited works as director, cameraman and special effects artist. Complete Videography and Discography. Eugenio Bava (Mario's father) Filmography

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[booksz]

René Haak, "Market Entry in Japan: Theory and Management in a Turbulent Era"
English | 2008 | pages: 175 | ISBN: 1403998604 | PDF | 0,9 mb
An essential guide to the current state of Market Entry in Japan that illustratesthe challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success.

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[booksz]

Market Making Algorithms: 33 Comprehensive Powerful Algorithms With Full Python Code by Jamie Flux
English | January 14, 2025 | ISBN: N/A | ASIN: B0DT3ZMY67 | 236 pages | PDF | 2.91 Mb
Elevate your algorithmic trading strategies to new heights with this comprehensive and academically grounded guide to cutting-edge market making methods. Authored by an established expert in computational finance, this resource brings together rigorous theory, real-world pragmatism, and extensive Python implementations to ensure that readers gain both deep insight and hands-on proficiency. Whether you're an experienced quantitative researcher or an ambitious newcomer, you'll find invaluable instruction on constructing robust trading systems that thrive in the ever-shifting realm of high-frequency markets.

Examples:Stochastic Inventory Balancing Algorithm
Master active position management by modeling price fluctuations with stochastic processes. You'll see how to incorporate expected price trajectories and volatility forecasts into a dynamic programming framework, ensuring tight control of your inventory across fast-moving market intervals. With thorough code samples, this algorithm helps you optimize both liquidity provision and position exposure in real-time.Adaptive Spread Quoting with Deep Q-Learning
Harness the power of reinforcement learning to automate spread decisions under diverse market conditions. The text provides a hands-on recipe for building a neural network that scours short-horizon market metrics-such as price momentum, trading volume, and inter-order timing-to determine the best possible bid-ask spread in every state. By systematically balancing fill probability with volatility risk, this technique minimizes drawdowns and amplifies returns.Volatility-Aware Quote Skewing
Tackle sudden turbulence by deploying a self-adjusting spread mechanism. Through a blend of high-frequency volatility forecasting (using GARCH or EWMA) and real-time market signals, the approach dynamically widens or narrows quotes in sync with predicted price swings. You'll discover how to refine the model's sensitivity to recent market shock, safeguarding profits when price gyrations intensify.Neural Bayesian Market Maker
Combine uncertainty modeling with advanced neural networks. This chapter guides you through approximating posterior distributions using Bayesian-influenced weight updates, uncovering confidence intervals around price forecasts. Learn how these intervals translate to robust quoting decisions and reduce the risk of outsized losses when markets deviate from historical norms.Sentiment-Fused Quoting Model
Incorporate real-time text analysis into your trading engine by ingesting social media buzz, news content, and other sentiment-rich sources. The methodology fuses these qualitative signals with a short-term volatility estimate, creating a powerful synergy that captures shifts in trader psychology. Step-by-step Python scripts walk you through building the sentiment pipeline and integrating it into a cohesive market making forecast.Liquidity Pulse Detector
Scan for micro-lulls and spurts of high liquidity with specialized signal processing techniques, including wavelets and advanced filters. This chapter demystifies the process of parsing order book data to detect transitory liquidity pockets. By positioning orders right before liquidity bursts, you can significantly improve fill quality and lock in favorable trades.Regime-Switching Inventory Rebalancer
Navigate uptrends, mean-reverting phases, and volatility spikes using a hidden Markov model that pinpoints prevailing market conditions. Detailed explanations and code illustrate how to shift quoting styles and inventory targets on the fly when the probability of a regime change crosses certain thresholds. This sophisticated approach keeps you aligned with evolving microstructure patterns.

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[booksz]

Philip Kotler, "Marketing: An Introduction"
English | 2016 | pages: 675 | ISBN: 013414953X | PDF | 101,3 mb
For undergraduate courses on the Principles of Marketing.

An introduction to the world of marketing using a proven, practical, and engaging approach
Marketing: An Introduction shows students how customer value―creating it and capturing it―drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
Also Available with MyMarketingLabTM
This title is also available with MyMarketingLab―an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for:
0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText - Access Card Package
Package consists of:
- 013414953X / 9780134149530 Marketing: An Introduction
- 0134132351 / 9780134132358 MyMarketingLab with Pearson eText - Access Card - for Marketing: An Introduction

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[booksz]

Marketing Digital: Um Negócio Lucrativo (Portuguese Edition) by Leandro Almeida
Portuguese | September 17, 2024 | ISBN: N/A | ASIN: B0DHCXHPST | 143 pages | EPUB | 0.12 Mb
Este Livro revela o quanto o marketing digital é uma estratégia essencial para transformar qualquer negócio em uma operação lucrativa. Ele envolve o uso de plataformas online, como redes sociais, e-mails, blogs e mecanismos de busca, para alcançar e engajar o público-alvo de forma eficaz e econômica. Principais pontos:

1. Alcance global: Com o marketing digital, as empresas podem atingir um público muito maior em comparação com os métodos tradicionais.
2. Segmentação precisa: Permite segmentar anúncios e conteúdo para públicos específicos, garantindo que a mensagem certa chegue às pessoas certas.
3. Custo-benefício: O marketing digital é geralmente mais acessível que as formas tradicionais de publicidade, proporcionando um excelente retorno sobre o investimento (ROI).
4. Medição de resultados: Ferramentas analíticas permitem acompanhar o desempenho em tempo real e ajustar estratégias rapidamente para maximizar o lucro.
5. Flexibilidade: Com campanhas ajustáveis e formatos variados (anúncios pagos, conteúdo orgânico, SEO), as empresas podem testar o que funciona melhor e adaptar-se ao mercado. Ao aplicar o marketing digital de forma estratégica, qualquer negócio pode aumentar a visibilidade, conquistar novos clientes e gerar lucros de maneira consistente e sustentável.

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[booksz]

Marketing for Social Change
by Kian Bakhtiari
English | 2024 | ISBN: 1398616869 | 253 pages | True PDF EPUB | 15.09 MB

WINNER:Goody Business Book Award 2024 - Marketing - Communications and PR

Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues.
With more consumer and legal scrutiny than ever before, brands need to work hard to ensure they embrace purpose in a long-term, sustainable and authentic way in order to actually create the social change they say they support. This is whereMarketing for Social Changecomes in. A deeply practical guide on how brands can take meaningful action whilst avoiding backlash, it outlines clear steps to building authentic purpose into the heart of business strategy. This book explores not only how you can find and define your brand's purpose but how you ensure that your purpose becomes an embedded part of your business rather than a mere PR stunt.
By using real-world examples across a spectrum of issues such as The Body Shop's stance on animal testing to Nike's work with Colin Kaepernick, this book offers a guide of how marketers can create positive social change through creativity and action, regardless of the sort of company they work for, and how creating this positive change is beneficial for both society and business.

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