Gamification for Product Excellence: Make your product stand out with higher user engagement, retention, and innovation by Gabe Zichermann, Mike Hyzy, Bret Wardle
English | September 29, 2023 | ISBN: 1837638381 | True PDF | 350 pages | 9.4 MB
Streamline your product management process with gamification strategies, frameworks, and best practices from experts to create remarkable products
Key Features
Design gamification frameworks that captivate users and deliver a compelling experienceBuild a successful gamification strategy to go from concept to prototype to production with easeGamify product management processes using game techniques to effectively lead teams and stakeholders
Book Description
Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have!
This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you'll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You'll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation.
By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
What you will learn
Explore gamification and learn how to engage your user with itGain insights into the functionality and implementation of different gamification frameworksMaster specific game elements and mechanics that can be used to improve user experiencesDesign a successful gamification strategy to test your hypothesis and develop a business caseImplement and test the prototype you've created with users for feedbackSay the right words to sell your gamification strategy to stakeholdersUse design thinking exercises and game elements to improve the product management process
Who this book is for
If you are a product manager, product leader, or product designer weaving gamified experiences and crafting exceptional digital products from conception to reality, then this book is the absolute right pick for you. The topics covered will enable you to level up your products and unleash their full potential through gamification. All the gamification strategies and frameworks discussed in this book can be practically applied across different domains with ease.
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