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Good is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact by Afdhel Aziz, Bobby Jones
English | February 11th, 2025 | ISBN: 1394284470 | 288 pages | True EPUB | 2.82 MB
How brands can evolve to win with conscious consumers
In the Good is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact, conscious capitalism experts Afdhel Aziz and Bobby Jones deliver all of the knowledge and tools needed to discover, design, and deploy sustainable and inclusive growth within any organization.
This book draws on stories, insights, and case studies from leaders at successful purpose-driven corporations around the world, from Fortune 500 giants like Unilever and Procter to tech disruptors like Tesla, Microsoft, and Airbnb, as well as beloved brands like Lego, Adidas, and Patagonia.
In the last decade, corporations were required to meet the digital age's challenges and opportunities. Today, corporations must meet the purpose-based demands of consumers, employees, and investors-or get left behind. In this book, readers will learn about:
* The seven qualities of an inspiring and motivating purpose statement
* Harnessing nine principles of purpose, including "Purpose doesn't have to be political," "Purpose is about putting your money where your mission is," and "Purpose is about measuring what you treasure"
* Understanding the rise of impact investors and measuring the ROI of purpose-based corporate initiatives
Thought-provoking, accessible, and inspiring, the Good Is the New Cool Guide to Conscious Business earns a well-deserved spot on the bookshelves of all C-suite business leaders seeking a new vision to transform their organizations, and the world, for the better.
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Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers by Afdhel Aziz, Bobby Jones
English | February 11th, 2025 | ISBN: 1394281757 | 288 pages | True EPUB | 3.17 MB
How brands can evolve to win with conscious consumers
The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world's most famous brands-from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan-to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber.
In this book, readers will learn about:
* How brands can authentically discover and deploy their social purpose in ways that drive brand love and financial growth
* The Seven Steps of Meaningful Marketing, including "Think Citizens Not Consumers," "Solve Problems from the Everyday to the Epic," and "People are the New Media"
* How brands can collaborate with nonprofits to make money and do good at the same time, using examples from Product(RED), Rivet, and Choose Love
The Good Is the New Cool Guide to Meaningful Marketing earns a well-deserved spot on the bookshelves of all forward-thinking leaders in business, from startups to Fortune 500 companies, seeking to ride the winds of change and market in a better, more meaningful way.
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Good Living Guide to Healing Drinks: Juices, Smoothies, Broths & Herbal Teas by Jennifer Browne, Chrissy Courtney
English | November 5, 2024 | ISBN: 1680999265 | 248 pages | PDF | 24 Mb
Powerfully healing recipes for herbal teas, broths, tonics, juices, smoothies, and more!
Food-and drink-has always proven to be the best medicine, and in The Good Living Guide to Healing Drinks, Jennifer Browne provides the building blocks to help soothe, restore, and strengthen our bodies from the inside out. From medicinal broths and herbal tonics to nutrient-dense smoothies and botanical-infused waters, Browne takes us through a delicious journey that finds us holding the answers to a lengthy list of common ailments.
In these pages you'll find fifty delicious recipes to combat fifty common health woes, plus information on a variety of particularly healing vegetables, fruits, herbs, mushrooms, and other foods. Also included are tips for preservation of herbs and a list of helpful kitchen equipment. Discover delicious healing drinks including:Lavender Lemon Cooler for anxietyHoney Ginseng Tea for asthmaLemongrass Tonic for blood pressureNut Butter Cacao Smoothie for depressionAlmond Mylk Espresso Affagato for fatigueTraditional Miso Broth for gut healthFrozen Watermelon Cooler for joint painLemon Cayenne Tonic for weight managementIf you love to care for and nourish your body naturally and easily, this book is for you.
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Good Physician, Good Plastic Surgeon by Kun Hwang
English | May 16, 2024 | ISBN: 9819718635 | 190 pages | MOBI | 29 Mb
This book is based on over 100 editorials published in various international academic journals. Within its pages, the author engages in discussions with esteemed plastic surgeons, exploring the qualities that define a good plastic surgeon, the intricate connection between anatomy and plastic surgery, the concept of beauty, the process of aging, and the interplay between arts and plastic surgery. Each case presented in the book is both captivating and educational, with the author thoughtfully including a corresponding figure or schema for visual reference. This book promises to be an invaluable resource, particularly for young plastic surgeons or those undergoing plastic surgery training.
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Good Time Cooking: The stunning dinner party cookbook from the Pasta Queen, with recipe plans for any guest including gluten-free, vegetarian and vegan by Rosie Mackean
English | September 17, 2024 | ISBN: 0008641390 | 256 pages | MOBI | 140 Mb
"Visually stunning, simple recipes but above all else, super tasty. Every recipe packed full of flavour!" -Tom Kerridge
Good Time Cooking is your one-stop-shop for cooking cohesive, composed, and delicious dinner party menus for every occasion.
This book will be your saviour when hosting, from date night to the first BBQ of the summer, or even a chic cocktail party, Good Time Cooking will prep you to create simple yet impressive multi-course meals while giving you confidence in the kitchen and most importantly time to enjoy your own dinner party too!
Sharing her expert knowledge from working in busy London kitchens, Rosie MacKean gives you all the tools to host a dinner party with ease. Teaching you what to prepare in advance and how to create a sense of flow in the kitchen, Rosie shares 20 multi-course menus full of crowd-pleasing recipes that will have any guest asking for seconds.
Each menu comes with its own curated time plan and mise-en-place to make your life easier. These dishes work in harmony with each other, both logistically and stylistically and if you don't want to cook every course, you don't have to. Menus include:The Game is On one: French Onion Dip; Scotch Bonnet, Honey and Lime Wings; Shrimp Po'Boys; and Chocolate Cream PieThe Two Hours Notice one: Tomato and Salmoriglio Toast; Rigatoni Ai Quattro Formaggi; and Raspberry, Orange and Campari PavlovaThe Plant-Based one: Pumpkin with Harissa and Dill; Courgette, Kale and Potato Pie; and Clementine Pudding
The dishes are vibrant, celebratory, exceedingly delicious and highly cookable. As your confidence grows, you can even mix and match with other menus. Even better Rosie's helpful time-plan can start three days before the big event, giving you the option of spreading your prep into manageable chunks.
Rosie's menus enable you to wow your guests without losing a whole evening to cooking, so you can relax and enjoy your own dinner party too.
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Good Work: Reclaiming Your Inner Ambition by Paul Millerd
English | September 16th, 2024 | ISBN: 9798985515381 | 222 pages | True EPUB | 1.38 MB
What if work isn't just something you do, but a portal to a life where you can feel fully alive?
In Good Work, Paul Millerd invites us to question everything we thought we knew about work. Paul traces his winding path through candid personal stories: from chasing elusive "good jobs," to desperately seeking escape from worldly responsibilities, to an unexpected discovery that changed everything. Sitting at a table halfway around the world, a profound question emerged: What if work doesn't have to suck? What if it can be the center of a life well-lived?
This isn't a book about climbing the corporate ladder or "crushing it" as a creator or entrepreneur. It's an exploration of what happens when you dare to question everything you've been told about work and its role in our life. Millerd shares his journey of opening himself up to questions like:
* What truly constitutes "good work" beyond a job?
* How might embracing uncertainty lead to fulfillment?
* What lies beyond "losing your edge"? Is there a new source of motivation?
* Can you prioritize family without sacrificing opportunity?
* What is the most ambitious life path? Is it external or internal?
What began as an escape attempt became a mission to redefine work. Good Work challenges conventional wisdom, offering not a step-by-step guide, but a companion for those brave enough to question the status quo and seek a more ambitious life path.
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Helen Franks, "Goodbye Tarzan (RLE Feminist Theory): Men After Feminism"
English | 2012 | ISBN: 0415637082 | EPUB | pages: 7712 | 0.4 mb
What do men feel about the women's movement? How has it changed them, if at all? To try and answer these questions Helen Franks talked to many men and drew upon research in Britain, the US and Australia. She interviewed men from all social groups - business executives, writers, factory workers, shopkeepers - and all ages, from fifteen to fifty-nine. They included divorced men, husbands, gay men, and some who had 'swapped roles' with the women in their lives.
She found some surprising results. All men, whatever their attitude to women, seem to be affected, not to say threatened, by feminism. In these pages she documents the thoughts - often confused - of very different kinds of men on sharing housework; women as colleagues; sexual behaviour; pornography; gayness; friendship with other men; fatherhood and marriage.
Helen Franks is a sympathetic listener. A committed feminist, she pulls no punches in her criticisms of traditional male attitudes. But she believes that the problems men find in responding constructively to feminism are considerable. After all, men have no broad-based 'men's movement' to sustain them. And she argues that patriarchal society oppresses men, just as, though in a different way, it does women.
The feminist classics of the 1960s and 1970s changed women's lives by revealing a world of shared experiences and unfulfilled potential. The time has come to do the same for men.
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Catherine Ng, "Goodwill in Passing Off: A Common Law Perspective "
English | ISBN: 1847209009 | 2021 | 256 pages | PDF | 1035 KB
The law of passing off protects traders from a form of misrepresentation that harms their goodwill, and consumers from the market distortion that may result. This carefully-crafted work seeks to delineate two intertwined aspects of goodwill: substantive and structural goodwill. It argues that the law of passing off should focus on protecting structural goodwill, and that this in turn allows traders' authentic voices to help shape the substantive goodwill to attract custom for them in the marketplace.
The author clarifies the concept of 'goodwill', and examines this concept in the context of the common law jurisdictions of Australia, Canada, England and Wales as well as of relevant case law under §43(a)(1)(A) of the US Lanham Act. The book analyses the application of the law of passing off within the multi-directional social exchanges that traders, consumers and commentators engage in, as well as challenges the current consumer search costs theory that underpins the law of passing off and trademark laws.
Read more
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Google Cloud Digital Leader Certification Guide: A comprehensive study guide to Google Cloud concepts and technologies by Bruno Beraldo Rodrigues
English | March 15, 2024 | ISBN: 1805129619 | 210 pages | PDF | 7.65 Mb
Gain the expertise needed for the Google Cloud Digital Leader certification with the help of industry insights, effective testing strategies, and exam questions designed to help you make informed tech decisions aligned with business goalsKey FeaturesLearn about data management, AI, monetization, security, and the significance of infrastructure modernizationBuild a solid foundation in Google Cloud, covering all technical essentials necessary for a Google Cloud Digital LeaderTest your knowledge of cloud and digital transformation through realistic exam questionsPurchase of the print or Kindle book includes a free PDF eBookBook Description
To thrive in today's world, leaders and technologists must understand how technology shapes businesses. As organizations shift from self-hosted to cloud-native solutions, embracing serverless systems, strategizing data use, and defining monetization becomes imperative. The Google Cloud Digital Leader Certification Guide lays a solid foundation of industry knowledge, focused on the Google Cloud platform and the innovative ways in which customers leverage its technologies.
The book starts by helping you grasp the essence of digital transformation within the Google Cloud context. You'll then cover core components of the platform, such as infrastructure and application modernization, data innovation, and best practices for environment management and security. With a series of practice exam questions included, this book ensures that you build comprehensive knowledge and prepare to certify as a Google Cloud Digital Leader. Going beyond the exam essentials, you'll also explore how companies are modernizing infrastructure, data ecosystems, and teams in order to capitalize on new market opportunities through platform expertise, best practices, and real-world scenarios.
By the end of this book, you'll have learned everything you need to pass the Google Cloud Digital Leader certification exam and have a reference guide for future requirements.What you will learnLeverage Google Cloud's AI and ML solutions to create business valueIdentify Google Cloud solutions for data management and smart analyticsAcquire the skills necessary to modernize infrastructure and applications on GCPUnderstand the value of APIs and their applications in cloud environmentsMaster financial governance and implement best practices for cost managementUnderstand the cloud security approach and benefits of Google Cloud securityFind out how IT operations must adapt to thrive in the cloudWho this book is for
This Google Cloud fundamentals book is suitable for individuals with both technical and non-technical backgrounds looking for a starting point to pursue more advanced Google Cloud certifications. No prior experience is required to get started with this book; only a keen interest in learning and exploring cloud concepts, with a focus on Google Cloud.Table of ContentsCloud Computing Fundamentals - An Introduction to Digital TransformationThe Shift to Public CloudUnderstanding the Different Cloud Computing ModelsThe Role of Data in Digital TransformationGoogle Cloud Solutions for Data ManagementMachine Learning and Artificial Intelligence on Google CloudModernizing IT Infrastructure with Google CloudModernizing Applications with Google CloudThe Value of APIsGoogle Cloud's Approach to SecurityIT Operations in the CloudResource Monitoring and Application Performance Management on Google CloudSample Questions: Exam Preparation
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Google Workspace Guide: Unlock Every Google App -
Elevate Efficiency with Exclusive Tips, Time-Savers & Step-by-Step for Quick Mastery
English | 2025 | ISBN: 191703850X | 548 Pages | EPUB (True) | 10 MB
Many users feel overwhelmed by the sheer number of tools and features, unsure where to begin or how to integrate them seamlessly into their daily workflow. Mismanaging files, losing track of emails, and missing important meetings can be frustrating and detrimental to productivity. Effective communication and collaboration can be challenging when everyone is using different tools or not utilizing them to their full potential. Ensuring your digital workspace is secure and compliant with industry standards is crucial, but often complex and time-consuming.
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Gorgeous Gatherings: Designing Unforgettable Weddings and Luxurious Celebrations by Alison Hotchkiss, Norman + Norman + Blake, Elizabeth Graves
English | October 22, 2024 | ISBN: 1797228951 | 304 pages | MOBI | 99 Mb
Filled with inspiration for your next party, this stunning lookbook combines beautiful imagery of celebrations around the world with practical advice for designing your own unforgettable events.
Travel from the coast of Japan to the beaches of Mexico, from New York City to the Utah desert, and discover how a professional planner designs exquisite celebrations inspired by the world's most stunning destinations. In these pages, Alison Hotchkiss-named best wedding planner byVogue, Harper's Bazaar, and Goop, and widely recognized in the event industry as a creative luminary-reveals the process of choosing the color palette, flowers, paper goods, textiles, menus, music, and other travel-inspired details to create memorable parties with a sense of place.
Helpful tips and how-tos for designing bespoke weddings and events are woven throughout, such as:Making a mood boardConstructing a floral chandelierChoosing your first dance songDealing with inclement weatherCrafting a sweet send-off giftAnd so much moreBrimming with breathtaking photos and insightful guidance, Gorgeous Gatherings is essential inspiration for brides and hostesses and a blissful armchair escape to faraway places and fabulous soirees.
RENOWNED AUTHOR: Alison Hotchkiss is one of the world's most talented and renowned wedding and event planners. Her co-writer, Elizabeth Graves, is the editor-in-chief of Martha Stewart Living and the former editor-in-chief of Martha Stewart Weddings. They've distilled their combined decades of experience into this stunning guide, ensuring it's packed with beautiful details and essential party-planning wisdom.
ASPIRATIONAL AND INSPIRATIONAL IDEAS: Jaw-dropping photography makes this a fun-to-flip-through lookbook, but the pages are also filled with practical advice and achievable how-tos for replicating aspects of these amazing events at home. Gorgeous Gatheringsmakes table design and entertaining feel fun and inspiring to hostesses, décor enthusiasts, flower lovers, brides, and anyone who wants to elevate their gatherings.
BEAUTIFUL TO GIFT AND DISPLAY: A gorgeous event planning book with a textured cover and tip-on photo, this makes a lovely gift for a hostess or bride-to-be who will enjoy getting lost in all the alluring images. With tons of flower photos and tablescaping tips, it also makes a lovely gift alongside a vase, set of coupe glasses, or beautiful table linen. Display this stunning book on a coffee table next toArranging Things, Call It Home, and Natural Tables.
PARTIES AND WEDDINGS: This book offers advice for planning weddings, anniversary parties, birthday celebrations, garden parties, showers, and fetes for any special occasion.
Perfect for:Brides, mothers of brides, engaged couplesShoppers looking for an engagement or housewarming giftHosts, hostesses, and anyone who likes to entertainReaders of Martha Stewart Living, Real Simple, and The KnotFans of Pacific Natural, Gathering:Setting the Natural Table, Live Beautiful, Platters andBoards, and Call It Home
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Kenneth Hanf, Alf-Inge Jansen, "Governance and Environment in Western Europe"
English | 2014 | ISBN: 0582368200 | EPUB | pages: 344 | 0.7 mb
Governance and Environment in Western Europe: Politics, Policy and Administration, provides an up-to-date overview of developments in this area focusing on a selection of ten countries in Western Europe and the European Union. The countries examined are: Denmark, France, Germany, Greece, Italy, The Netherlands, Norway, Spain, Sweden and the United Kingdom. The range of countries covered - representing as they do different stages of development in environmental policy, different state and institutional traditions - provides an interesting comparative analysis of how different countries confronting similar problems of environmental management have responded politically and (re)organised their administrative systems for implementing these policies.
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David Hedge, "Governance And The Changing American States"
English | 1998 | ISBN: 0813331943 | EPUB | pages: 228 | 0.7 mb
This book chronicles the kinds of changes that have occurred on the "demand" and "supply" sides of American state government. It assesses the consequences of those developments for the quality of statehouse democracy and the ability of state governments to govern responsibly and effectively.
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Christoph Knill, Michael Bauer, "Governance by International Public Administrations: Bureaucratic Influence and Global Public Policies"
English | 2017 | ISBN: 1138289620 | EPUB | pages: 176 | 1.0 mb
As the demand and necessity for greater international and transnational cooperation increase, the bureaucratic bodies of international organizations are receiving ever more scholarly attention. However, the relevance of International Public Administrations (IPAs) for global policy-making remains neither empirically nor theoretically well understood, and yet little systematic knowledge is available about the influence international bureaucracies may have on policy-making. What makes international bureaucracies influential? Are the sources of their influence on policy-making comparable to that of national public administrations? Is there a need to reflect on other factors than known from the analysis of national bureaucracies or for re-assessing the impact of traditional factors of influence in multilevel constellations? Is there a systematic link between intra-organizational structures and the behavior of the personnel of international bureaucracies and the policy output of their organizations? What are the effects of international bureaucracies' role for particular policies or policy constellations? The different contributions in this volume address these questions from different conceptual perspectives and focus on different tools of administrative governance.
This book was originally published as a special issue of the Journal of European Public Policy.
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Sherrill Stroschein, "Governance in Ethnically Mixed Cities"
English | 2007 | ISBN: 1138975354 | EPUB | pages: 180 | 0.9 mb
This collection of original essays breaks new ground by examining the dynamics of ethnic politics at the local level, rather than following in the footsteps of many previous studies which focus on the macropolitical level of states and nations.
Governance in Ethnically Mixed Cities is based on extensive fieldwork and local observation, providing perspectives from a range of academic disciplines including Political Science, Geography, and Anthropology. It covers a variety of geographic areas from the Middle East (Kirkuk, Haifa, and Tel Aviv-Jaffa) to Europe (Mostar, Bolzano, Toulouse, and Florence), Central Asia (Osh in Kyrgyzstan) and the United States (Durham, North Carolina). In spite of the variety of disciplinary approaches and geographic diversity of the case studies, the contributing authors uncover a number of common elements of local ethnopolitical dynamics in mixed cities: the power of informal institutions, the effect of numerical balances between groups on local politics, and the significance of local competition for material and symbolic resources. Each of these areas provides a promising avenue for future research.
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Jon Pierre, B. Guy Peters, "Governance, Politics and the State"
English | 2000 | ISBN: 0230220444, 0230220452 | EPUB | pages: 211 | 0.3 mb
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Carlos Solar, "Government and Governance of Security: The Politics of Organised Crime in Chile"
English | 2020 | ISBN: 0367666278, 113806484X | EPUB | pages: 170 | 1.0 mb
At a time when Latin America is experiencing societal unrest from human rights violations, corruption and weak institutions Government and Governance of Security offers an insightful understanding for the modern steering of crime policies. Using Chile as a case study, the book delivers an untold account of the trade-offs between political, judicial and policing institutions put in practice to confront organised crime since the country's redemocratisation.
In an effort to encompass the academic fields of political science, public policy and criminology, Carlos Solar challenges the current orthodoxies for understanding security and the promotion of the rule of law in developing states. His research aptly illuminates the practicalities of present-day governance and investigates how networks of institutions are formed and sustained across time and, subsequently, how these actors deal with issues of policy consensus and cooperation. To unveil the uniqueness of this on-the-ground action, the analysis is based on an extensive revision of public documents, legislation, media accounts and interviews conducted by the author with the key policy makers and officials dealing with crimes including drug-trafficking, money laundering and human smuggling.
Government and Governance of Security will be of interest to scholars of Latin American studies, security and governance and development.
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Matt Qvortrup, "Government by referendum"
English | 2018 | ISBN: 1526130033 | EPUB | pages: 112 | 0.5 mb
Referendums are ubiquitous; from Brexit in the United Kingdom in 2016 to same-sex marriage in Australia in 2017 Why are referendums held at all? And when they are held, why are they won or lost? Moreover, what are the consequences of having referendums? Do they strengthen or weaken democracy? Are they mainly won or mainly lost or do they strengthen populist leaders? Or, are referendums a shield against demagogues and overeager politicians? Government by Referendum analyses why politicians sometime submit issues to the people Based on an historical analysis, but with an emphasis on the last two decades, the book shows that referendums often have been lost by powerful politicians. While sometimes used by autocrats, mechanisms of direct democracy have increasingly performed the function of democratic constitutional safeguards in developed democracies.
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Thorsten Fögen, "Graeco-Roman Antiquity and the Idea of Nationalism in the 19th Century: Case Studies"
English | ISBN: 3110471787 | 2016 | 312 pages | EPUB, PDF | 9 MB + 3 MB
This interdisciplinary volume explains the phenomenon of nationalism in nineteenth-century Europe through the prism of Graeco-Roman antiquity. Through a series of case studies covering a broad range of source material, it demonstrates the different purposes the heritage of the classical world was put to during a turbulent period in European history. Contributors include classicists, historians, archaeologists, art historians and others.
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Grand Designs at 25: Game-changing designs from the iconic series by Kevin McCloud
English | October 22, 2024 | ISBN: 1836001339 | 272 pages | MOBI | 30 Mb
Grand Designs at 25 is the ultimate celebration of the greatest TV series on modern architecture and design in Britain. Featuring Kevin McCloud's selection of the most game-changing constructions from the past 25 years,the bookexploressome of the most iconic - and challenging - builds ever seen on TV.
From eco-builds to luxurious constructions,Grand Designshas undeniably impacted the world of architecture and design. Showcasing the most ambitious builds and touching human dramas from the series, Kevin provides readers with his famously insightful commentary, emphasising the journey thatGrand Designsand its fans have embarked on over the past 25 years.
Along the way, he offers a fascinating perspective on how home design has evolved to reflect contemporary lifestyles and highlights the significant legacy of this award-winning programme.
Don't missGrand Designs at 25, the essential collection of the most legendary builds from this perennially popular series, as chosen by Kevin McCloud himself.
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